Lead, External Corporate Communications (Senior Director)

About AstellasAstellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com.Are you driven to make a real difference in the lives of patients?We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.Purpose & Scope:The Lead, External Corporate Communications will be responsible for developing and executing a comprehensive external communications strategy that aligns with Astellas' corporate objectives and enhances the company's reputation and visibility in the global life sciences sector. This role will report to the Chief Communications and Investor Relations Officer (CCIRO) and will lead a team focused on media relations, digital media, and corporate reputation. The individual will work closely with C-suite executives and other communicators within the organization to enhance the company's presence and visibility. This position requires a strategic thinker with a proven track record in managing complex external communication initiatives in a global context.This role is critical in shaping Astellas' external communications landscape and ensuring that the company's corporate narrative is effectively communicated to all stakeholders. The ideal candidate will be a proactive leader with a passion for healthcare, science, innovation and patients, capable of leading impactful communication strategies and developing dynamic stories in a global environment.Role and Responsibilities:Strategic Leadership:Define and own Astellas' enterprise external communications and global reputation strategy, aligning with long-term corporate priorities, growth objectives, and risk posture.Serve as the enterprise authority on external communications governance and reputational risk, providing critical oversight on high-impact corporate positioning matters.Lead and develop the global external corporate communications team, establishing operating standards, succession planning, and enterprise capability.Communication Strategy:* Establish and govern a comprehensive external communications strategy that aligns with corporate, functional, and regional business objectives, ensuring clarity and consistency in messaging across all external channels.Media Relations:Define and lead the global media relations strategy, cultivating strong relationships with key media outlets, industry journalists, and influencers to effectively communicate Astellas' corporate narrative and scientific leadership.Provide strategic oversight of major announcements, high-visibility engagements, and proactive media initiatives that elevate Astellas' corporate profile.Centrally coordinate media outreach for priority and top-tier media outlets, including other parts of Astellas who may generate press releases, including VALUE Delivery, VALUE Creation, Patient Centricity, Public Affairs, and Sustainability.Public Affairs Collaboration:* Works closely with key stakeholders in Public Affairs to translate complex policy issues into clear and concise messaging for external and internal stakeholders.* Serve as a partner to public affairs team providing strategic counsel on advocacy opportunities and stakeholder engagement.Social Media Management:* Define and govern the global social media and external digital strategy, ensuring alignment with corporate messaging and engagement with key stakeholders.* Oversee integration of digital platforms to amplify corporate positioning and strengthen global brand visibility.Corporate Messaging and Narrative:* Maintain a coherent corporate narrative that resonates with diverse audiences, reinforcing Astellas' mission and values.* Continuously evolve the enterprise narrative to address emerging business priorities and stakeholder expectations.Crisis and Issues Management:* Lead crisis communications efforts, including the proactive development of response strategies and messaging to protect and enhance Astellas' reputation during challenging situations.* Collaborate with internal stakeholders to ensure timely and effective communication during crises.Website Oversight:* Maintain website strategy for Astellas.com, including incremental improvements to the user experience and quality and accuracy of design and content,* Monitor monthly analytics for trends and provide recommendations for new content, updates, or featuresPerformance Metrics:* Identify, implement, and monitor performance metrics to assess the effectiveness of external communications initiatives and make data-driven improvements.* Identify, monitor and report on key Astellas reputation metrics that indicate how our company is seen externally by various external stakeholders/audiences.Agency Management:* Own the global external communications budget strategy and agency governance model, including selection, performance management and resource allocation to maximize impact.Cross-Functional Collaboration:* Provide enterprise-level leadership across regions to ensure alignment of external messaging and integrated reputation management.* Identify opportunities for synergies across team and initiatives to amplify content or consolidate spend for improved reach.Executive Thought Leadership:* Develop and implement strategies for executive thought leadership that position Astellas as a leader in the life sciences industry, including opportunities for speaking engagements and media interviews.* Serve as senior advisor to executive leadership at major industry and medical events and strategic external engagements.