Social Media Assistant Manager/Manager

Who are we?Rael is an award-winning, VC-backed clean feminine care and skincare startup with a mission to empower women to make safe, healthy choices for their bodies. Unlike conventional products, Rael products are toxin-free, chlorine-free, fragrance-free, and hypoallergenic—without ever compromising on quality, comfort, or performance.Founded in 2017 in Southern California by three Korean American women with distinct backgrounds—a journalist and bestselling author, a former Disney movie distributor with a Harvard MBA, and an architect-turned-art director—Rael began with organic cotton cover pads and quickly became the #1 pad brand on Amazon. Today, we’ve expanded into clean feminine care, feminine wellness supplements, and skincare inspired by K-beauty innovation, including pimple patches, facial sheet masks, and everyday skincare essentials. We’re also proud to be the #2 pimple patch brand on Amazon.Rael products are sold at Amazon, GetRael.com, Target, Ulta Beauty, Walmart, CVS, Walgreens, Sprouts, and more. Our brand has been recognized across the industry, earning honors such as Wellness Brand of the Year (Glossy), Best Use of TikTok (Glossy), and multiple best-in-class beauty awards from Allure, Cosmopolitan, and Good Housekeeping, among others. Our CEO has also been recognized as an Entrepreneur of the Year by EY, reflecting Rael’s strong leadership and continued growth.Rael was named to the Inc. 5000 list in both 2023 and 2024, celebrating the fastest-growing private companies in America, and has grown into a globally recognized brand with a branch office in Seoul, Korea. We’re also proud to be the most-followed and fastest-growing feminine care brand on TikTok, and a top women’s wellness brand trusted and loved by thousands of beauty and wellness influencers.If you’re passionate about making a meaningful impact, thrive in a fast-paced environment, and want to help shape the future of women’s health and wellness, we’d love for you to join us.Why you’ll love this role:We are excited to invite a creative, strategic, and trend-obsessed Social Media Asst. Manager/Manager to join the Brand Marketing team and lead the day-to-day management and growth of Rael’s social media presence, with a primary focus on Instagram and TikTok. This position is responsible for leading social strategy, managing content calendars, creating and publishing engaging content, overseeing community management, and supporting follower growth across key platforms. The Social Media Asst. Manager/Manager will also work closely with the creative team to develop social-first content that supports launches, campaigns, and key brand moments. This role requires a strong understanding of social media trends, platform best practices, content performance, and internet culture, along with the ability to balance creativity with organization and execution. The Social Media Asst. Manager/Manager will report to the Associate Director, Brand Marketing.The ideal candidate will bring a positive attitude, exceptional communication and copywriting skills, strong creative instincts, and a keen attention to detail. We are looking for someone who is highly organized, proactive, adaptable, and passionate about creating compelling social content that drives engagement and brand growth.Most importantly, we hope you share our enthusiasm for our products and the mission that drives us. If you are passionate about what we do and eager to contribute to our cause, we would love to hear from you!What your day will look like:Lead and support Rael’s overall social media strategy across platforms, with a priority focus on Instagram and TikTokOwn and manage all social media calendars and content planning across channelsPlan, organize, and maintain daily, weekly, and monthly content schedules across all Rael social platformsMonitor TikTok trends daily and proactively incorporate relevant trends and opportunities into the content calendarCreate high-quality, engaging TikTok content for Rael’s social channelsLead day-to-day content planning and copywriting across all Rael social accountsSchedule and publish content across all social platformsSupport follower growth, engagement, and overall social performance goalsCompile and analyze weekly, monthly, and quarterly social performance reports and metricsOversee community management by engaging with consumers through comments, DMs, and social interactions across channelsPartner closely with the creative team on social shot lists to ensure strong content capture around launches, campaigns, and key brand momentsLead internal social content shoots on a quarterly basis, including concepting, shot direction, and on-site execution supportStay up to date on emerging social platforms, trends, cultural moments, and best practicesSupport TikTok Shop initiatives and related content needs as neededRemain flexible and adaptable to the evolving needs of social media and the businessWhat will make you stand out:Experience3-4 years of experience in social media management, preferably within beauty, wellness, lifestyle, or consumer brandsBachelors Degree in Communication Studies, Marketing, or PR requiredPassionate & knowledgeable about social media. Experience with creating TikTok content requiredExpertise in multiple social media platforms, with experience managing content or marketing calendars, scheduling, community management and social analyticsAbility to grasp trends on social media and act proactivelyAbility to film and edit video content from homeMust have an eye for aesthetics to consistently delight our users and elevate our positioningRequirement to travel domestically and internationally up to 20-30% (as needed) is requiredConfident using Word, Excel, and PowerPoint and Google Workspace to create clean, professional documents and presentationsInterpersonalYou take pride in producing accurate, high-quality work and catching the small things that make a big differenceComfortable communicating clearly and effectively with team members at all levels, whether it’s through email, reports, or face-to-face conversationsYou’re skilled at staying organized, meeting deadlines, and getting things done independently without much handholdingAlways ready to pitch in and go the extra mile to support your teammates and help the team succeedHours and Compensation:Anticipated base compensation range for this role will be $65k-$95k DOE annuallyCompensation will be commensurate with the candidate’s prior experience and local market rates.Job Type: Full-timeThis is a hybrid role located in Culver City and requires in-office time of 2 days per week (Mondays & Wednesdays), subject to change based on management discretion.Benefits & Perks:Generous PTO package including vacation, sick time, floating holidays, and company wide holidaysMedical, Vision, Dental, Life, and Disability coverage and many more options to add on401k with matchingEmployee discount on all Rael productsMonthly mental and physical wellness reimbursementsAn environment of collaboration, high performance, & respect amongst all employees and managers