Creative Director, Growth & Experience

JOB TYPEFull-TimePOSITION PURPOSE AND OBJECTIVES:The Muhammad Ali Center is looking for a different kind of leader. Someone not simply to manage marketing, but to create real momentum. This role is designed for a hands-on Creative Director who can think strategically, execute ideas effectively, and drive meaningful growth in attendance, revenue, and cultural relevance. It is not a traditional director position; you will own the work from concept through execution, hold teams accountable, and set strategy that leads to measurable results. Success in this role requires the ability to build, launch, learn, and iterate quickly.SUPERVISORY RESPONSIBILITIES:This role will be responsible for the supervision of the Marketing and Communications Team, as well as our Guest Experience & Museum StoreWHAT THIS ROLE IS REALLY ABOUT:Turning ideas into real-world experiences that make people show upCreating work that people talk about, share, and come back forMoving the Center from a place people respect → to a place people actively visit and supportWHAT YOU’LL DO:Create Work That Drives Engagement and Attendance:Develop and execute campaigns, content, and ideas that increase visitationWrite, concept, direct, and launch work across social, digital, partnerships, and on-siteContinuously test and refine ideas based on performanceOwn Growth:Drive measurable increases in attendance, ticket revenue, and on-site spendingAnalyze performance and adjust in real timeFocus on what works, and scale itDevelop and grow our owned audience channels across email, social subscribers, loyalty programs, as a measurable asset that reduces reliance on paid acquisitionShape the Brand in Culture:Define how the Muhammad Ali Center shows up today, not just historicallyCreate culturally relevant ideas that connect with local and national audiencesEnsure the brand reflects the boldness, relevance, and spirit of Muhammad AliBuild Partnerships That Matter:Identify and activate partnerships that drive real trafficWork with tourism, local organizations, and brands to create meaningful collaborationsTurn partnerships into experiences, not just placementsElevate the Guest Experience:Improve how people experience the Center from entry to exitCreate moments that feel memorable, shareable, and worth returning forIncrease engagement, conversion, and on-site spendHOW YOU’LL WORK:You will create and execute the work while also leading a team of strong creatives, including the Center’s Marketing and Guest Experience teamsYou will move fast, launching, learning, iteratingYou will not rely on large teams or long timelinesYou will balance creative instinct with business resultsWHAT WE’RE LOOKING FOR:A creative thinker who can also execute, you have to know how to use all the tools available e.g. AI, Adobe Suite, Edits, and all social tools.Someone who has launched real work, not just presented ideasStrong instincts for culture, audience behavior, and what makes people show upComfortable working with limited resources and finding ways to make things happenA builder mindset, resourceful, scrappy, and accountableProven ability to lead teams with clear goals and accountabilityCommitment to the mission of the Muhammad Ali CenterWHAT SUCCESS LOOKS LIKE:Increased attendance and repeat visitationWork that people talk about and shareA stronger cultural presence for the CenterMeasurable growth in revenueRevenue per visitor improves year-on-year, with measurable growth in retail conversion and premium experience uptakeA consistent flow of ideas brought to lifeFINAL NOTE:Muhammad Ali didn’t just talk. He trained, he showed up, and he put in the work long before the lights came on. He moved with discipline and purpose, alongside a team that sharpened him.. We’re looking for someone who operates the same way. We’re looking for someone who moves with urgency, takes initiative, and executes. Someone who shows up, does the work, drives progress and follows through.REQUIRED QUALIFICATIONS:Tools & Experience:This role is for someone who can think, create, and execute, bringing the legacy of Muhammad Ali to life through modern storytelling.What You Know How to Do:Create: Strong in Adobe Creative SuiteMove in digital: Fluent across Instagram, YouTube, IG, LinkedIn, and emerging platformsUse modern tools: Comfortable with AI tools like ChatGPT, Firefly, MidJourney to accelerate ideasRead culture: Understand where culture is going, and how to show up authentically through the tone of The Muhammad Ali Center (don’t worry, we will work as a team to help you understand this tone)EXPERIENCE:***Please be sure portfolio is linked in your resume***8+ years of in-house or agency experience working on integrated, cross-channel campaigns, with a compelling portfolio of distinctive work.Proven experience driving measurable revenue growth.Experience working with collaborative teams, with a proven ability to provide effective, actionable creative and feedback to inspire teams and help junior talent grow and improveClear, concise writing, with the ability to distill complex, emerging ideas into easily understood languageFluency in both digital and traditional channels, including all social media platforms, content creation, and videoExperience with AI writing and concept development tools.Exceptional copy editing and proofreading skillsProven experience driving measurable commercial outcomes e.g.: attendance growth, retail performance or audience monetization, in a cultural, hospitality, and/or experience-led environmentPHYSICAL REQUIREMENTS:This role operates within a multi-level facility and requires the ability to navigate the space and assist with exhibit and display setup as needed. The Muhammad Ali Center is ADA compliant and provides reasonable accommodations in accordance with applicable laws.DEADLINE:Open Until Filled