Senior Manager, Merchandising

Senior Manager, MerchandisingThe Merchandising team is looking for an experienced, smart, proactive, and results-oriented marketer who's passionate and deeply knowledgeable about kids content. This person will provide thought leadership that helps shape our kids strategy; execute end-to-end customer-facing campaigns to drive increased engagement with CLIENT's service and content; track and report on campaign results; and deliver insights that inform future promos, feature functionality, and content development. The right candidate will demonstrate promotional creativity, kids category expertise, cross-functional leadership, a roll up your sleeves and get things done attitude, and a track record of driving measurable results.Responsibilities include:Providing thought leadership on the kids offering in areas that include product design, pricing, and feature functionality, driving increased engagement among existing and new customersProviding subject matter expertise on prospective new content, sizing its potential interest among customers and defining launch/marketing plansMerchandising and optimizing the Kids, YA, and Teen content storefronts on all CLIENT surfaces (desktop, mobile, Amazon, etc.) to maximize engagement and discoveryConceiving and executing customer-facing content discovery programs, sales, and promotionsBuilding landing pages and e-newsletters, using our suite of proprietary content management toolsMaintaining an always-on holistic eye to our multi-faceted member experience, which varies by member type, device, and geolocationPulling and analyzing data to report on the results of campaigns, key insights, and best practicesPartnering with Social Media to identify the right engagement strategy for the kids customer segmentPartnering with teammates to support other Merchandising campaigns and initiativesBasic Qualifications:Minimum of 7 years' experience in marketing/merchandisingDeep knowledge of kids' books and authorsStrong sense of broader kids' entertainment trends and parents' evolving perspectivesExcellent verbal and written business communication skillsExperience guiding the development of promotional creative assetsStrong customer-facing copywriting skillsStrong analytical capability and ability to define, track, and interpret success metricsAbility to think both strategically and tacticallyTrack record of strong results and creative thinkingStrong organizational and leadership skills with the proven ability to handle multiple projects and move quickly to deliver resultsProficiency in MS Office and content management tools, with the ability to quickly master new toolsPreferred Qualifications:Love of audiobooks and spoken word contentExperience in e-commerce, publishing, and/or digital mediaBasic HTML skills and a general understanding of web developmentExperience with A/B testingExperience defining business requirements for technical partners