Director of Sales

Director Of SalesWe are the world's largest emblem manufacturer and embroidery services with 8 strategic locations throughout the US, Canada, Mexico, and Europe. We have been trusted year after year by customers for over 30 years to provide high-quality products and embroidery services that help customers create a great look, have memorable experiences, and promote their brand. We offer a wide variety of emblem options, ranging from traditional embroidered to FlexStyle patches and everything in between. Our culture is represented by our Core Values: Stay positive, Get the Job Done, Customer Centricity and 100% Committed to the team.Job SummaryThe Director of Sales is a senior sales leader responsible for driving net-new revenue growth by building, leading, and scaling a high-performance team of hunter sales executives. This role owns the new business engine from market strategy and pipeline creation to coaching, standards, and execution. This is a true sales manager role, not an individual contributor with a title. The ideal candidate has a proven track record of: Building repeatable outbound sales systems Coaching sales executives to consistently win new customers Recruiting, onboarding, and scaling sales teams Driving predictable pipeline and revenue growth Experience in apparel, apparel decoration, or branded merchandise is required, with a deep understanding of how buyers purchase, source, and evaluate decoration partners.Essential Duties And ResponsibilitiesNew Business Growth & Market ExpansionOwn and deliver net-new revenue targets through disciplined pipeline generation and conversionDefine and execute market expansion strategies across priority verticals, geographies, and customer segmentsEstablish clear Ideal Customer Profiles (ICPs) and target account strategiesEnsure consistent outbound activity that results in qualified pipeline at scaleSales Team Leadership & CoachingLead, coach, and develop a team of hunter-focused sales executivesConduct regular ride-alongs, call reviews, pipeline inspections, and deal strategy sessionsBuild a culture of accountability, urgency, and continuous improvementSet clear expectations around activity, pipeline health, conversion metrics, and close ratesSales Systems, Process & StandardsDesign and enforce standard work for:Prospecting and outbound activityPipeline management and forecastingDiscovery, value positioning, and closingImplement and manage a disciplined sales cadence across the teamEnsure CRM accuracy and adoption (pipeline stages, next steps, probability, forecasting)Drive consistency without stifling top-performer creativityPipeline & KPI OwnershipOwn the health of the new business pipeline (coverage ratios, velocity, aging, conversion)Track and manage key performance indicators including:Pipeline creation vs. targetsWin rates and deal sizeSales cycle lengthActivity-to-opportunity conversionUse data to coach, course-correct, and scale performanceRecruiting, Hiring & ScalingRecruit, hire, and onboard high-caliber hunter sales talentDevelop structured onboarding plans to ramp new hires quicklyContinuously assess team capacity vs. growth goals and plan headcount accordinglyBuild a bench of future leaders within the sales organizationCross-Functional LeadershipPartner closely with Marketing, Operations, Production, and Customer Experience teams to ensure:Strong lead flow and messaging alignmentSmooth onboarding of new customersFeedback loops from the field to product and operationsRepresent the voice of the customer and the field in leadership discussionsQualifications8+ years of sales experience, with 5+ years in a sales leadership roleProven success building and leading hunter sales teamsDirect experience in apparel, apparel decoration, or branded merchandise (embroidery, patches, heat transfer, embellishments, etc.)Demonstrated ability to build repeatable sales systems and standardsStrong command of:Pipeline managementForecastingKPI-driven coachingCRM systemsHistory of hitting and exceeding new business revenue targetsWillingness to travel approximately 40%Strong executive presence with customers and internal stakeholdersSkillsBuilder mindset thrives in growth and scale environments; designs repeatable systems for market expansionCoach first recruits, develops, and scales high-performing hunter sales teamsData-driven manages pipeline, conversion rates, and revenue forecasts with discipline and precisionHigh accountability sets clear performance standards, enforces KPIs, and drives consistent executionStrategic but hands-on comfortable defining go-to-market strategy while actively selling, coaching, and closing in the fieldResilient and competitive embraces rejection, long sales cycles, and the rigor required to win new businessEducation / ExperienceBachelor's degree in business, Marketing, or a related field required; MBA or advanced degree preferred.8+ years of experience in channel management, sales operations, partner programs, wholesale, distribution, or marketplace management.Language AbilityBilingual in English and Spanish is preferred (reading, writing, and speaking) Ability to write professional correspondence. Ability to effectively present information in one-on-one and group situations. Strong communication skills.Supervisory ResponsibilitiesThis role does have supervisory responsibilities of overseeing both the inside and outside sales teams.World Emblem is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. World Emblem is proud to be a drug free workplace. All applicants will undergo a criminal background check, pre-placement drug screen, and are in compliance with E-Verify