Analytics Lead: Adobe Analytics & Experiment Data Quality
Strong experience in implementing and maintaining accurate experiment and event tracking across digital platforms.Expertise in defining, validating, and troubleshooting analytics implementation to ensure reliable data collection and reporting.Hands-on experience with Adobe Analytics, tag management solutions, and tracking frameworks.Skilled in configuring and managing tags, variables, events, and data layers using modern tag management tools.Experience collaborating with product, marketing, and engineering teams to support analytics strategy and optimization initiatives.Strong understanding of web analytics, user behavior analysis, and data quality governance.J-18808-Ljbffr