Mid Level Product Marketing Manager

Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust.Job Summary:GoFundMe is a mission-driven organization dedicated to helping people help each other. They are seeking a B2B Product Marketing Manager to lead go-to-market strategies, influence product roadmaps, and ensure effective messaging and positioning for their PLG + SaaS products.Responsibilities:• Lead tiered go-to-market strategies, from early ideation to launch and post-launch analysis.• Run beta programs and gather structured feedback to influence roadmap and messaging.• Drive adoption-focused in-product messaging and influence lifecycle campaigns for self-serve users.• Collaborate with demand gen and other key teams to launch integrated campaigns that support both product-led and sales-led motions.• Act as a thought partner to PMs, product designers, and the research team —bringing customer, competitor, and market insights to shape priorities.• Develop clear opportunity cases for roadmap items using voice-of-customer, user behavior data, and sales insights.• Advocate for features and experiences that improve activation, retention, and monetization.• Join quarterly and annual planning to influence product direction at both strategic and execution levels.• Own positioning and messaging for key product areas, adapting to user segments and buyer personas.• Collaborate with brand and comms early to ensure narratives are consistent, on-strategy, and ready for multi-channel deployment.• Ensure messaging is clear, compelling, and aligned across product surfaces, marketing assets, and sales tools.• Collaborate with legal and privacy teams to ensure positioning aligns with regulatory requirements, ethical AI principles, and evolving data usage standards, enabling responsible go-to-market execution.• Work closely with Sales, CS, and Solutions Engineering to align product messaging with customer-facing efforts.• Equip GTM teams with the right content, narratives, and training to confidently speak to what’s live and what’s coming.• Serve as a go-to expert for product questions—balancing responsiveness with focus and impact.• Stay embedded in working groups across product teams to remain aligned with changes and opportunities.• Run continuous feedback loops with internal stakeholders and customers to inform roadmap, messaging, and enablement needs.• Help optimize our PMM workflows to scale impact while staying agile.Qualifications:Required:• 6 - 10 years of B2B Product Marketing experience, ideally in hybrid PLG + SaaS environments.• Proven success leading GTM for complex, cross-functional product initiatives.• Strong writing and positioning skills—you translate complexity into clarity and resonance.• Deep curiosity and analytical thinking—you seek out insights through data (quant and qual) to inform product and messaging decisions.• Empathy for both customers and internal stakeholders—you know how to balance strategic influence with executional excellence.• Comfortable navigating ambiguity and change in a fast-moving environment.Preferred:• Familiarity with tools like ClickUp, Figma, Amplitude, and Crayon/Klue is a plus.• Amazon presentation skills - both in creating decks as well as presenting internally and externally to customers.Company:GoFundMe is the world’s largest fundraising platform, helping people, causes, and charities raise money fast and efficiently. Founded in 2010, headquartered in Redwood City, California, USA, team size 201-500 employees, currently Growth Stage. GoFundMe has a track record of offering H1B sponsorships.