Demand Generation Specialist

About UsRoundtable Learning creates custom VR/AR and immersive training solutions for Fortune 500 organizations. We're a lean team that values impact over bureaucracy and measurable results over corporate jargon.The RoleWe need a Demand Generation Specialist who can execute our entire lead gen function—from campaign strategy to execution to optimization. You'll be the HubSpot expert and campaign engine for our marketing team, working closely with our Marketing Manager to fill the pipeline with qualified opportunities.This isn't executing someone else's plan. You'll have real input on strategy, full ownership of campaigns, and direct visibility into how your work drives revenue.What You'll DoCampaign Strategy & ExecutionPartner with Marketing Manager to develop and execute integrated demand gen campaignsBuild and launch campaigns across email, paid ads, landing pages, and nurture workflowsCoordinate with our Marketing Coordinator, Video Specialist, and SEO Consultant to deploy contentCreate high-converting landing pages, forms, and email sequences in HubSpotA/B test everything and continuously optimize performanceHubSpot Ownership & Marketing OperationsServe as the HubSpot expert for marketing and sales teamsBuild and optimize lead scoring, routing, and lifecycle stagesCreate sophisticated automation and behavior-triggered workflowsMaintain database hygiene and ensure data qualityManage integrations with ad platforms (Google Ads, LinkedIn Ads, YouTube Ads)Set up proper tracking, attribution, and compliance (GDPR, CAN-SPAM)Performance Analysis & OptimizationOwn demand gen KPIs: MQLs, SQLs, conversion rates, pipeline contribution, CAC, ROIBuild dashboards that show marketing's revenue impactAnalyze what's working, what's not, and make data-driven recommendationsReport campaign performance to leadership with clear insightsWho You AreRequired Experience:4-6 years of B2B demand generation and HubSpot experienceDeep knowledge of both HubSpot Marketing Hub and Sales HubProven track record generating MQLs, SQLs, and marketing-attributed pipelineExperience building lead scoring, routing, automation, and workflows from scratchStrong analytical skills with experience in attribution and ROI analysisComfortable with ad platforms (Google Ads, LinkedIn Campaign Manager)Your Working Style:Strategic AND tactical - You can develop campaign strategy and also build the workflowsSelf-starter - You identify problems and solve them without waiting to be toldSystems thinker - You build things that scale, not one-off Band-AidsData-driven - You make decisions based on metrics, not gut feel aloneCollaborative - You work well with both creative and technical teammatesRealistic - You know small business means wearing multiple hats and you're energized by thatBonus Points:HubSpot certifications (Marketing Hub, Sales Hub, or Revenue Operations)Experience in B2B SaaS or corporate training industriesBackground in marketing operations or RevOpsWhat Success Looks LikeFirst 90 Days:You've audited our current campaigns and HubSpot setupYou've launched an optimized campaigns with clear trackingYou've implemented lead scoring and routing based on dataSales team is getting better qualified leads with proper contextBy Year 1:Consistent campaign execution (1-2 campaigns per quarter)Measurable improvement in MQL→SQL conversion rates and cost per leadIncreased marketing-attributed pipeline and revenueClear dashboards showing what's driving resultsYou're making strategic recommendations, not just executing