Director of Social Media and Digital Marketing

Senior Marketing Manager (Luxury Retail & eCommerce)We are seeking a hands-on Senior Marketing Manager to support and execute marketing and content for a luxury floral design studio with a strong retail presence and established eCommerce business.This role is heavily focused on photography, visual content creation, social media, and website execution, ensuring a consistent and elevated brand experience across all customer touchpoints.What You’ll DoLead and execute product and lifestyle photography for use across eCommerce, social media, and email marketingManage daily social media content, engagement, and community interactions (Instagram, TikTok, etc.)Plan and execute monthly content calendars aligned with campaigns and seasonal launchesMaintain and update Shopify site including product uploads, collections, homepage updates, and merchandisingEnsure website accuracy, consistency, and premium brand presentationSupport Klaviyo email campaigns and basic automation flowsCoordinate and maintain brand consistency across all visual and written contentAssist with content capture during events, installs, and brand activations as neededWhat We’re Looking For4–8+ years experience in marketing, content creation, or social media (luxury or lifestyle brands preferred)Strong portfolio demonstrating photography and visual storytelling abilityExperience with Shopify and KlaviyoProficiency in Adobe Lightroom, Photoshop, or similar toolsStrong aesthetic judgment and attention to detailHighly organized and able to manage multiple creative and operational prioritiesCompensation$72,000 – $86,000 base salary depending on experienceEmpty Vase Is an Equal Opportunity Employer