Web3 Social Media Manager

Serotonin is the top go to market firm for transformative technologies, specializing in marketing, strategy, recruiting, and legal services. With a global team of 90 across 15 countries, Serotonin has supported over 300 clients in consumer tech, web3 infrastructure, digital assets, venture capital, and AI since its launch in 2020. Delivering end-to-end go-to-market solutions across all major marketing channel - including public relations, growth marketing, on-chain analytics, content, research, social, and design - Serotonin accelerates global innovation. At the core of our business is the Serotonin Platform, serving as a central nucleus for the web3 ecosystem, connecting builders and founders with essential resources to drive business growth.About The RoleReporting to the Director of Social, this role leads social strategy and execution for 4-6 clients. You are responsible for setting the strategic direction, defining the content approach, and ensuring each brand shows up with clarity and intent across platforms. The role requires strong strategic thinking paired with precise, day-to-day execution, working closely with PR, Content, Events, Marketing, and Growth teams to deliver a unified go-to-market presence.ResponsibilitiesDevelop and execute platform-specific social strategies aligned to each client’s positioning, audience, and objectivesWrite clear, concise, and context-aware social content across formats and tones - announcements, threads, explainers, news reactions, and technical contentMaintain an active understanding of the crypto and emerging tech landscape, tracking narratives, shifts, competitors, and opportunitiesOwn daily social operations: scheduling, posting, real-time engagement, and maintaining a consistent publishing cadenceCollaborate with PR, Content, and Growth teams to ensure social is aligned with larger campaigns and product timelinesUse analytics and platform data to identify opportunities, refine strategy, and measure efficacyPlan and run social-native activations such as Spaces, AMAs, giveaways, and other campaign formatsEnsure all content maintains consistent messaging, tone, and brand alignment across platforms. Requirements3+ years running brand social accounts, ideally in crypto, AI, or emerging techStrong, adaptable copywriting across formats: announcements, threads, explainers, reactions, long-form summaries. A deep passion for web3/crypto and active engagement in on-chain communitiesAbility to assess a brand’s social health using audits, competitor mapping, and dataClear understanding of how narratives move through X, LinkedIn, Farcaster, and onchain communitiesExperience planning and executing multi-week social pipelines tied to product, PR, or marketing roadmapsFamiliarity with internet culture and the ability to use it without relying on gimmicksCompetence in lightweight multimedia creation (graphics, templates, short-form video, or AI tools)Ability to break down complex technical topics into simple, platform-native contentStrong organizational skills: managing multiple clients, maintaining consistent cadence, and hitting deadlinesComfortable working cross-functionally with PR, Content, Creative, Growth, and internal client teams. Operates well in a fast-paced, agency environment with a solutions-driven environment. Bonus SkillsAdvanced use of AI tools in writing, research, or asset generation. Experience working with founder-led accounts or leadership profilesStrong eye for design or brand systemsFamiliarity with large-agency campaign processes and creative disciplineBenefitsCompetitive Salary401k (US Only) Health Insurance (US Only) Remote Work EnvironmentFlexible PTOParental LeaveThis role is best suited for someone who can combine strategic direction with clean execution and help position top web3 brands with clarity, consistency, and speed. If you’re confident in owning narratives and delivering high-quality social output, we’d like to talk.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.