Digital Marketing Manager

This role sits at the center of Winmark’s digital marketing evolution. You’ll help shape how customers discover and interact with some of North America’s most recognized resale retail brands across social platforms, search, maps, and emerging AI-driven discovery experiences. You’ll work with modern marketing tools and platforms while helping drive digital innovation across a 1,300+ location franchise network. If you’re passionate about digital discovery, platform strategy, and turning insights into growth, this is an opportunity to make a real impact at scale.RESPONSIBILITIESLead Digital ChannelsManage and optimize key digital channels including social media, search visibility, local listings, reviews, and website marketing.Support digital campaigns and ensure marketing platforms are updated and running smoothly.Grow Social EngagementOversee social publishing and advertising tools used across brands and locations.Educate internal teams and franchisees on platform capabilities and best practices.Seed content into social channels and coordinate social publishing aligned with brand content calendars.Monitor platform performance and recommend improvements based on analytics.Improve Search & DiscoveryHelp ensure our brands are easy to find across search engines, maps, and AI-driven discovery platforms.Manage Google Business Profiles and local listings to support store discovery.Protect Brand ReputationMonitor and support review response strategies across platforms such as Google.Identify insights from reviews and customer sentiment that can improve marketing and operations.Optimize Websites & Digital ExperiencesSupport marketing initiatives across corporate, retail brand, franchise development, and eCommerce websites.Partner with internal teams and external partners to improve traffic, engagement, and performance.Measure What MattersTrack digital performance and deliver monthly insights and recommendations.Identify opportunities to improve marketing effectiveness and channel performance.QUALIFICATIONSBachelor’s degree in Marketing, Business, or related field; with 5–8 years of experience in digital marketing or digital channel managementExperience managing social media, search visibility, and website marketingStrong understanding of SEO, local search, and online reputation managementExperience with marketing platforms and analytics toolsPreference for experience with AI-enabled marketing tools and digital discovery optimization Strong analytical, communication, and organizational skillsExperience in retail, franchise, or multi-location brands is a plusIn exchange for your talent, Winmark offers rich health and welfare benefits such as a low premium, low deductible health plan, dental insurance, company-paid life and short-term disability insurance, generous paid time off, profit sharing, 401(k) retirement plan, and more. Open doors, relationships and taking care of our people are essentials of the Winmark culture; we offer career pathing, development opportunities and promote from within. Looking to surround yourself by people that help you become your best you, then let’s connect!