Content & Social Media Marketing Lead (B2B)

Job DescriptionContent & Social Media Marketing Lead (B2B)Company: C-P Systems CorporationLocation: Vadnais Heights, MN RemoteSocial Media MarketingSalary: $65K - $85K/yrJob Type: Full-timeBenefits: Medical, Dental, Life, Retirement, PTOJob DescriptionPosition: Content & Social Media Marketing Lead (B2B)Location: Remote (Twin Cities Metro HQ)Discover moreAdvertising & MarketingSocial NetworksEngineering & TechnologyAbout C-P SystemsC-P Systems delivers precise engineering and construction documentation. We're diversifying our customer base and expanding our service offerings.Chemicals IndustryRole OverviewHands-on marketing position focused on execution and results. You'll own our copy writing, social media marketing initiatives, coordinate technical content development, support business development activities, and manage our CRM and organic lead generation efforts.Key ResponsibilitiesDevelop and execute a content strategyWrite, edit, and publish high-quality contentCreate short-form content such as reels, stories, carousels, and short videosDevelop graphic elements, videos, and campaignsCreate branded collateralEmail Marketing to current marketable databaseManage day-to-day posting across social platformsPlan and maintain a content calendarMonitor comments, messages, and mentions and engage with the communityStay current with platform trends, formats, and algorithm updatesTrack and analyze content and social performance metricsOptimize content based on engagement, reach, conversions, form fills, and seo/geo rankingsProvide regular reports and insights with actionable recommendationsTrack and report on marketing metricsCoordinate and assist external marketing agencies and vendors. Collaboration in content and collateral creation to aid agencies in digital marketing campaigns and strategy including but not limited to (SEO, GEO, SEM, paid performance campaigns, paid content syndication, nurture campaigns, sequencing, and website page creation.Manage content approvals and deadlines.Support launches, campaigns, and promotions with integrated content.Sales enablement aiding in occasional outreach in prospecting and lead followupConnect with project personnel to gather information for case studies and staff resumesManage and update website content via wordpressRequired Qualifications3+ years of hands-on B2B marketing experienceDemonstrated experience with CRM platforms (HubSpot preferred)Demonstrated experience with WordpressCompetence marketing complex solutions to professionals in a B2B environmentStrong technical writing, editing, and organizational skillsAbility to translate technical concepts into clear, compelling contentStrong interpersonal skillsCreative, flexible, and inquisitive with strong initiativeExcellent follow-through and time management skillsAssociate's/Bachelor's degree in Marketing, Communications, Business, or related fieldPreferred QualificationsProfessional consulting services experience; Architecture-Engineering-Construction (A-E-C) industry experience is a plusFamiliarity with content marketing and SEO best practicesExperience with LinkedIn Sales Navigator and account-based marketingComfort with AI tools for content developmentBenefitsPaid vacationPaid holidaysPaid personal daysMaternity & paternity leaveHealth insuranceDental insuranceShort term disability insuranceLong term disability insuranceLife insurance401KCompensation And BenefitsSocial Media MarketingSalary: $65-85K (based on experience and qualifications)Books & LiteratureWhy Join UsC-P Systems wants employees to become experts in their field. It is a high-impact role where our work directly influences business success.