Digital Marketing Specialist

MUST APPLY ON WEBSITE TO BE CONSIDEREDStrike Marketing is an industry-leading marketing and advertising agency based in Houston’s historic Heights neighborhood. We are currently seeking a Digital Marketing Specialist for our digital marketing department. Our clients range from premier global brands like Cirque du Soleil to top local icons like the Houston Zoo.This role requires a digital marketing professional with hands-on experience in paid digital marketing platforms, including Google, Meta, TikTok, and other similar platforms. With direction from the Digital Director and Account Managers, the Digital Marketing Specialist will be responsible for implementing campaigns, monitoring delivery, assisting with insights and reporting, and supporting the general needs of the digital department.We’re seeking an organized self-starter who is versatile and can work effectively across multiple digital marketing channels within various industries. You’ll excel in this role if you are proactive and enjoy constant collaboration with team members to ultimately provide data-driven solutions.Specific DutiesImplement digital marketing campaigns for the agency’s clients while coordinating with other department team members daily to ensure seamless campaign executionResponsible for in-platform campaign builds  Execute, support, and maintain optimizations for campaigns as needed Lead reporting and analytics deliverables for clients Responsible for campaign optimizations and recommendations Execute Tag Management and Implementation from start to finish Professionally represent and be an advocate for Strike Marketing and its clientsCollaborate with agency staff to complete all tasks required for clientsComplete all other duties as assignedRequired Skills And KnowledgeBachelor's degree from an accredited 4-year university with a focus in marketing, communications, or a similar field3+ years digital marketing experience (agency experience a plus)Concentration in hands-on ad platform experience requiredComprehensive knowledge of basic digital marketing tools and principlesAbility to comprehend analytical campaign data to identify areas of improvementGoogle Ads certification requiredGoogle Analytics certification requiredGoogle Tag Manager experience is a plusStrong analytical skills and data-driven thinkingDemonstrated commitment to the principles of teamwork and shared responsibilityAbility to multitask and meet simultaneous deadlinesThis position is primarily in-office with some flexibility for remote work situations.