SVP, Podcasting Sales
Cumulus Medias Westwood One (WWO), the largest audio network in the U.S., is looking for a SVP, Podcasting Sales to lead advertising sales strategy development and execution for our rapidly growing podcast network. The position is based at Westwood Ones offices in New York, reporting directly to the President of Westwood One.
In this role, you will be responsible for all aspects of monetization in Westwood Ones podcasting group. Our podcast network is the fastest organically growing podcast network in the country having more than doubled in the past year, with nearly 80 million downloads per month and aggressive growth expectations.
The ideal candidate will demonstrate a unique balance of entrepreneurial agility, passion and performance combined with proven skills building and leading a successful sales organization.
Responsibilities
Create and execute monetization strategies that align with the rapidly evolving marketplace in advertising sales including direct to consumer, brand and digital advertising with a hybrid model of host read ads and dynamic ad insertion
Take the lead in developing of the narrative and educating the market on the benefits of advertising on Westwood One podcasts to drive growth and profitable revenue packaging and presenting our assets for optimal results
Work collaboratively with the podcast leadership team to provide demand side insights that inform decisions in content acquisition, content development, audience development, data and analytics and more
Directly manage podcast sales managers in NY and LA
Partner with WWO regional EVPs to leverage the access and acumen of our general market audio sellers in NY, LA, Chicago, Atlanta and Dallas to drive podcast revenue
Oversee digital ad operations including sales planning and account management to optimize performance
Work with the Cumulus Radio Station Group to unlock network potential from the massive number of local podcasts across the portfolio
Explore and develop additional revenue streams across audio on demand platforms including live podcast events, new regional network concepts
Create and deliver weekly and monthly management reporting on appropriate KPIs including tracking and forecasting
Manage sales call volume and presentation activity; Initiate, coordinate, and conduct top-notch formal verbal and written sales presentations
Maintain and grow strong relationships with key decision makers across the industry, and represent WWOPN at industry conferences and events in an effective and high profile manner
Qualifications
Five to 10 years of digital ad sales leadership, effectively leading and motivating sales teams to achieve targets
Ability to thrive in a fast-paced, entrepreneurial environment combining sales leadership skills with a willingness to roll up your sleeves when necessary to deliver results
Ability to develop cogent sales strategy and solid execution plan to achieve goals
Ability to create and deliver compelling narratives with facile storytelling and the effective use of data and analytics
Ability to operate in a matrixed organization and collaborate across functional teams to deliver results
Strong communication and negotiation skills
Strong relationships at agencies and brands, and working knowledge of accounts, planning teams and planning cycles
Fluency leveraging data and analytics to drive strategy and results
Proficiency in Microsoft Word, Excel, PowerPoint and Outlook
What we offer
Competitive pay with performance based bonus structure
Professional growth and career path
Focused, responsible and collaborative work environment with the ability, to ask what if and try innovative solutions
Recognition and reward for outstanding performance
Medical, Dental & Vision Insurance coverage
401K with company match to plan for the long-term
Paid Vacation & Holidays
For immediate consideration, please visit