Field Brand Development Manager - New Jersey - Spirits Company

Field Brand Development Manager NJLocation: Hoboken / Jersey City, New JerseySalary Expectation: $90k - $110kBonus Structure: 20% Bonus if performance metrics are achieved.OVERVIEWThe Field Brand Development Manager will represent and promote a portfolio of premium spirits , driving awareness, education, and sales growth across key markets. This role blends relationship-building, on-premise and off-premise activation, staff training, event execution, and strategic brand storytelling. The ideal candidate is a charismatic communicator with strong industry knowledge and a passion for premium craft spirits.KEY RESPONSIBILITIESBrand Representation• Serve as the leading face and voice of the spirits portfolio within the market• Communicate each brand's history, production methods, flavor profiles, and unique value• Uphold brand standards at all times in consumer-facing and trade-facing environmentsSales Support & Trade Relationships• Partner with distributor teams to support sales objectives and brand priorities• Build strong relationships with key accounts, including bars, restaurants, hotels, and retailers• Conduct menu placements, product features, staff education, and promotional initiatives• Identify new account opportunities and support sell-in with compelling brand presentationsEducation & Training• Deliver engaging staff trainings and product knowledge sessions for trade partners• Provide tasting experiences, cocktail demonstrations, and pairing suggestions• Support industry workshops, seminars, and brand certification programsEvents & Activations• Lead on-premise activations, samplings, and experiential events• Represent the brands at festivals, trade shows, and consumer events• Ensure event setup, brand materials, and execution meet quality standardsMarketing & Content• Collaborate with the marketing team to create social media content and promotional materials• Capture photos, videos, and recaps from events for internal and consumer-facing use• Provide market insights for promotional campaigns and brand messagingReporting & Market Insights• Track activities, KPIs, account wins, and consumer feedback• Provide weekly reports on market trends, competitor activity, and opportunities• Recommend strategies to strengthen brand presence and improve performanceQualifications• 2+ years of experience in spirits, wine, hospitality, or beverage sales• Strong understanding of spirits categories, cocktail culture, and industry trends• Comfortable speaking publicly and presenting to groups of all sizes• Established network within the on-premise and retail beverage community preferred• Ability to manage schedules, events, and deadlines independently• Must be able to work evenings, weekends, and travel as needed• Passionate, energetic, and authentically enthusiastic about premium spiritsWhat Success Looks Like• Strong, lasting relationships across key accounts and distributor partners• Growing placements, visibility, and velocity for the portfolio