Marketing Coordinator - Home Health Aide Agency

Employment Type: Full-TimeReports To: Senior Marketer / DOOPosition SummaryWe are seeking a highly organized, relationship‑driven Marketing Coordinator to support our current marketer and help manage a growing network of referral sources. Our agency has an established presence in Essex County with a large volume of accounts that require consistent follow‑up, nurturing, and development. The Marketing Coordinator will play a key role in maintaining existing relationships, identifying new opportunities, and ensuring our referral partners receive exceptional service and communication.This role is ideal for someone who thrives in the field, enjoys building rapport, and can balance both administrative and outreach responsibilities.Key ResponsibilitiesMaintain regular contact with existing referral sources, including hospitals, rehabs, assisted living facilities, case managers, social workers, and community organizationsConduct routine field visits to ensure referral partners feel supported, informed, and valuedAssist the Senior Marketer in managing a high volume of accounts by taking ownership of designated territories or partner groupsIdentify new referral opportunities and help expand our presence within Essex CountyTrack outreach activities, referral trends, and account performance using CRM tools or internal systemsSupport the intake and onboarding process by communicating referral details to internal teamsAttend community events, health fairs, and networking opportunities to promote agency servicesDeliver marketing materials, maintain inventory, and ensure brand consistency across all outreach effortsProvide weekly updates and reports on account activity, challenges, and opportunitiesCollaborate with the marketing team to execute campaigns, initiatives, and strategic growth plansQualificationsPrevious experience in home care, healthcare marketing, or community outreach strongly preferredStrong interpersonal and communication skills with the ability to build trust quicklyComfortable with field-based work and traveling throughout Essex CountyHighly organized, self‑motivated, and able to manage multiple accounts simultaneouslyProfessional, polished, and reliable with strong follow‑throughValid driver's license and reliable transportation requiredBilingual (English/Spanish) is a plus but not requiredWhat We OfferCompetitive salary and performance incentivesMileage reimbursementSupportive team environment with opportunities for growthTraining and ongoing professional developmentThe chance to make a meaningful impact in the lives of clients and familiesIdeal Candidate ProfileYou're someone who loves connecting with people, understands the importance of consistent follow‑up, and can represent our agency with professionalism and warmth. You're proactive, dependable, and excited to help strengthen and grow our referral network.