Head of Energy-Efficiency Marketing & Lead Gen

AVID Energy Solutions, a Mass Save Partner, is seeking an experienced, outgoing and highly motivated, Marketing Manager / Director earning $70,000+ annually to join our team to oversee the company's marketing projects. The ideal candidate will be looked upon to work with the team to brainstorm ideas, put these plans into action via research and analyzing data trends in the insulation, weatherization and energy efficiency service space to come up with new marketing strategies, with an emphasis on driving and increasing lead volume.As our Marketing Manager / Director you will be responsible for generating leads and brand awareness for Massachusetts homeowners and renters to see if their residence qualifies for energy efficient incentives and a no-cost home energy assessment from the Mass Save program, leading all marketing channels and working closely with the Sales and Customer Service teams to grow revenue.Essential Job Functions/ Responsibilities:Drive awareness and leads for Massachusetts homeowners and renters for no-cost energy assessmentsReach and exceed agreed-upon monthly marketing and sales targetsFollow a proven marketing and sales process to achieve goals within the desired deadlineResponsible for developing ad campaigns across all marketing platforms, cultivating all leadsAbility to drastically increase lead volume while keeping ROI in mindDevelop and order all marketing materials and collateralCreate campaigns designed to generate inbound interest, sales and generate leads by networking, building and maintaining relationships.Conduct general marketing research and be cognizant of trends and competitors' marketing tacticsAbility to improve on our solid digital campaigns as well as field marketing campaignsAbility to inspire the entire AES team to embrace consistent messaging throughoutStay up-to-date with industry trends and best practices in insulation technology and energy efficiencyOther duties as assignedQualifications:Must have 3+ years of experience as a marketing leader preferably with the residential home services or construction space and B2C marketingexperience1+ years of experience with the Mass Save program or similar residential home auditing program a plusExtensive knowledge and hands on experience with Google AdWords and Google Analytics - certifications preferredExperience managing a multi-channel marketing budget and exceeding lead generation goalsPrior experience working with and managing a Marketing Agency requiredProficiency across various marketing channels and social media platforms - large emphasis on PPC and SEO as well as direct mailPrior experience working with a high-volume phone sales team handling outbound and inbound calls and emailsPrior experience with Salesforce CRM preferredExperience working closely with the Marketing, Sales and Customer Service teamsStrong communication and professional work ethic, organizational and time management skillsSelf-motivated and an ability to work independently or as part of a teamOutstanding interpersonal skills: must display patience, humor and helpfulness at all timesAbility to manage multiple tasks and manage deadlines to achieve goalsConsent to a background check and drug test screeningHealth, Dental and Vision insuranceFSA and HSA availableLife insurance and Short-Term DisabilityMultiple Weeks of Paid time off & Paid company holidaysLead generation bonusesContinuous training and growth opportunitiesReferral program for Customers and EmployeesAbout AVID Energy Solutions:AVID Energy Solutions is a proud Mass Save Partner dedicated to helping home owners reduce their energy output and save on their monthly utility bills. With offices in Methuen and Sutton, we work with clients throughout the North Shore, South Shore, Central and Western Massachusetts, as well as the Greater Boston area to find the best possible solutions for their energy efficiency needs and budget. We believe that everyone should have access to affordable, reliable energy efficient solutions, and we are committed to providing that to homeowners throughout Massachusetts.Our team of certified energy efficiency specialists, professional weatherization installers, and friendly customer service representatives are all committed to providing the highest level of service starting with no-cost home energy assessments through any insulation and weatherization installation and other energy efficient measures such as HVAC systems, windows and doors.#J-18808-Ljbffr