Founding Head of Growth
Location: Dallas or Austin, TX. In-person / Hybrid.Compensation: $150–200k base. $225-$250k OTE. 0.5–1.5% equity.Reports to: CEO. Type: Full-time.━━━━━━━━━━━━━━━━━━━━━━━━━━━━OWN THE DEMAND ENGINE FOR A $1T CATEGORY.Vella is building certainty in home services. We start with cleaning, the wedge into a category that has never had a reliable standard. We replace arrival windows, variable scope, and "it depends" with a platform that guarantees two things: how long the work takes, and what gets done. The reliability system compounds. Every in-home hour gets encoded into software competitors can't shortcut.Your job is to turn that advantage into a repeatable customer-acquisition machine. First in Dallas and Austin. Then a playbook for every major US market.━━━━━━━━━━━━━━━━━━━━━━━━━━━━WHERE WE ARE→ In Dallas, Vella is larger than our top 10 competitors combined→ 80% of our growth is organic, without a real demand engine→ $10M GMV run rate. 10x LTV:CAC.→ No Head of Growth today. Your ceiling is the ceiling of the business.━━━━━━━━━━━━━━━━━━━━━━━━━━━━HOW WE WORKAI First → Everyone at Vella operates inside an AI-native OS. AI handles briefings, synthesis, reporting, and creative iteration. You bring judgment, taste, relationships, and speed. You won't spend your week in Google Docs and status meetings.Major Hustle → We are an ambitious team with an intense culture. If you want to work hard to build a category defining company, you will thrive here.━━━━━━━━━━━━━━━━━━━━━━━━━━━━THE ROLEYou will work side by side with the CEO to build the growth machine that compounds Vella's strong retention and unit economics. You will have the authority of a founder and be deeply involved in setting the strategic direction of the company.━━━━━━━━━━━━━━━━━━━━━━━━━━━━FIRST 90 DAYSYou start building & take the controls on day one.What becomes true because you're here:By Day 14 → You own the numbers. You can walk me through the growth picture better than anyone in the company, including me: where demand comes from, what's working, what's broken, where the ceiling is, and which three bets compound fastest.By Day 45 → The bets are live. The creative system is installed. The BD pipeline is operating. We have signal on which channels scale and which die. The weekly cadence produces decisions, not theater.By Day 90 → At least one channel is scaled and producing attributable volume at better CAC and payback than today. One compounding loop (referral or partnership) is tracked and contributing. You've written the City Growth Playbook that future markets will run.━━━━━━━━━━━━━━━━━━━━━━━━━━━━WHO WE'RE LOOKING FOR→ You've owned a demand engine with real unit economics (CAC, payback, LTV) and you can walk us through the dashboards, experiments, and creative you actually shipped.→ You think in systems and loops, not campaigns. You've built at least one compounding channel from scratch.→ You can lead a small team and build it into a large one.→ You operate AI-native by default. Creative iteration, reporting workflows, automation, etc.→ You are high agency & comfortable being measured weekly on outcomes.NICE TO HAVE:→ Local services or marketplace experience. → SQL or Basic Scripting━━━━━━━━━━━━━━━━━━━━━━━━━━━━