Growth Marketing Specialist

Job Description: Build and maintain marketing automation workflows, lead scoring, and nurturing sequences that support acquisition and pipeline velocityReady to apply Before you do, make sure to read all the details pertaining to this job in the description below.Manage the HubSpot CRM day to day — deals, pipeline stages, custom objects, and properties — keeping data accurate and actionableProduce dashboards and reporting that close the loop between marketing activity and revenue outcomesKeep the marketing database clean, well-segmented, and ready for use in campaignsDeliver multi-channel growth campaigns end to end: email, LinkedIn, paid, webinars, and ABM sequencesPartner with the Content Marketing Specialist to deploy, amplify, and measure content across channelsPartner with the Business Development Managers on ABM and account-level campaign executionProduce campaign assets and sales-facing collateral to support active opportunitiesPlan and deliver 9Spokes' presence at key industry conferences, expos, webinars, and virtual eventsManage pre-event promotion and registration through HubSpot, coordinate on-site or virtual execution, and deliver post-event follow-up automationWork alongside the Business Development Managers on event logistics, meeting coordination, and lead captureOwn the operational detail so the team shows up prepared and follow-up lands on timeTrack competitor activity, product moves, and pricing in US banking and credit union technology, and keep a current view of how 9Spokes stacks upRun win/loss interviews and gather buyer insights, structuring what we learn so it can be used by the Director and SLTSurface market trends and buyer signals that should shape campaigns, content priorities, and proposition developmentManage 9Spokes' social channels and maintain the website, keeping content fresh and aligned with live campaignsMonitor engagement, respond to inbound signals, and feed leads into HubSpot for nurture and follow-upAnalyse campaign and event performance using HubSpot, Google Analytics, and other tools in the stackSurface actionable insights and recommend adjustments to the Director of Sales and Marketing.Requirements: 2–4 years' experience in B2B SaaS marketing, ideally in a fintech, data, or analytics environmentGenuine hands-on HubSpot experience — building workflows, lead scoring, dashboards, and reports, not just operating a templateA track record of event execution with measurable outcomes, including pre-event promotion, on-site delivery, and post-event follow-upDigital marketing capability across email, LinkedIn, paid, and webinar channelsAnalytical mindset and comfort with reporting, attribution, and data-led decisionsCuriosity about competitive and market dynamics, and the ability to structure research into useful intelligenceExperience marketing into US banking, credit unions, or financial services is helpful but not essentialFamiliarity with tools such as Google Analytics, SEMRush, Canva, or similar is a plusComfortable working across time zones in a globally distributed team headquartered in Auckland, New ZealandWilling to travel as required for events and client meetings.Benefits: Follow the 9Spokes policies and procedures applicable to your job functionUnderstand information security, including how to handle information, reporting risks and/or breaches, and how to support colleagues to do the same. xevrcyc