Director, Product Marketing- Mobile

Creators are Adobe’s next growth engine and together this newly‑formed team is re‑imagining how millions ideate, edit, and share content. As the Director of Product Marketing for Imaging in our Creators segment, you will lead the strategy and execution that keeps Adobe the go‑to destination for creators who are transforming visual storytelling through photography, compositing, and design. This role is pivotal in shaping the future of Adobe’s image editing products, including Photoshop and Lightroom, and driving growth across new creator segments. You’ll partner deeply with Product, Design, Engineering, Research, and GTM teams to define product strategy, launch breakthrough marketing initiatives, and deliver exceptional customer experiences. Strategic Leadership Define and implement the long‑term product marketing strategy for Adobe’s image editing portfolio for creators. Influence product direction through deep customer insights, competitive analysis, and market trends—especially around AI and mobile‑first workflows. Frame reasons, positioning, and packaging for new capabilities and offerings. Customer & Market Insights Become Adobe’s authority on image editing workflows, creator problems, and emerging trends. Lead qualitative and quantitative research efforts to uncover actionable insights that shape product and marketing strategies. Growth & Go‑to‑Market Execution Develop and implement data‑driven strategies to acquire new creators, drive activation, and increase engagement and retention. Collaborate with cross‑functional teams to deliver compelling product launches, campaigns, and lifecycle marketing programs. Team Leadership Build, mentor, and inspire a high‑performing team of product marketers. Foster a culture of innovation, collaboration, and customer obsession. Cross‑Functional Influence Align senior collaborators across Product, Design, Engineering, and GTM teams. Drive crisp execution across complex, matrixed organizations. Thought Leadership & Storytelling Champion Adobe’s vision for image editing and creative empowerment. Craft compelling narratives that resonate with executives, press, partners, and the creator community. What You’ll Need to Succeed 12+ years of experience in product marketing, growth, or related roles—or equivalent practical experience. 6+ years of experience leading high‑performing teams. Proven success in consumer or creator technology sectors, ideally with experience in image editing, photography, or design tools. BS degree in Marketing, Business, or a related field—or equivalent practical experience. Strong critical thinking and analytical skills, with the ability to translate insights into action. Exceptional communication and storytelling abilities. Demonstrated ability to influence senior leaders and drive cross‑functional alignment. Passion for creators and a deep understanding of their needs and workflows. Your compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $170,000 – $320,000 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. In California, the pay range for this position is $221,000 – $320,000. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. #J-18808-Ljbffr