Social Media Intern

Company OverviewAt Weyco Group, our portfolio comprises some of the best footwear brands in the industry—Florsheim, Stacy Adams, Nunn Bush, BOGS, and Forsake. We are passionate about creating quality shoes and boots designed for the modern lifestyle. In your internship at Weyco Group, you have the opportunity to assist the Brand Content and Digital Marketing team in managing projects across five distinct brands.The Marketing team is seeking to fill the following paid internship role on their team:Primary Job ResponsibilitiesMonitor social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube) and respond to comments and messages in a timely, brand-appropriate mannerAssist with post publishing, including caption writing, tagging, and boostingAssist with content ideationResearch and develop tiered lists of influencers and creators, including strategic rationale for partnershipAnalyze influencer content patterns, including hooks, product integration, and engagement strategiesSupport influencer gifting, TikTok Shop, and affiliate initiatives as programs evolveMonitor and report on social media trends, platform updates, and emerging toolsConduct competitive analysis, including social presence, content strategy, and platform expansion opportunitiesDevelop strategic resources such as a video hook library, life moments content opportunity list, and social media content conceptsResearch, develop, and present a capstone project focused on a social media, content, or influencer marketing topic of interest, with actionable recommendations for the brandKey Talents + Skills We ValueStrong familiarity with Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging platformsDeep interest in social media trends, internet culture, and content formatsCreative and curious mindsetUnderstanding of what makes content compelling, shareable, and culturally relevantInterest in influencer marketing and brand partnershipsStrong written communication skillsAbility to present ideas clearly and confidentlyHighly organized and able to manage multiple projects simultaneouslyProactive, curious, and eager to contribute ideasFamiliarity with Adobe Creative Suite, Canva, and/or CapCut a plusThey are looking for an individual who is curious, organized, and willing to problem-solve creatively. The candidate will also exhibit excellent communication skills, as well as proven attention to detail across multiple time-sensitive projects. The person in this role will learn how an ecommerce marketing team operates in a fast-paced and competitive market while assisting with various daily administrative duties. The ideal candidates will be available in mid-May and can work through the summer.Job Type: Full-timePay: $17.50 per hourBenefits: Employee discount, Intern group activities, professional headshot, volunteering opportunitiesSchedule: 40hrs per week, Monday through FridayWork Location: in personFree fitness facility