Director / Sr. Manager, Marketing Operations

Create Wellness is looking for a Director of Marketing Operations to own the systems, processes, and cross-functional coordination that power our marketing campaigns.This role sits at the center of everything marketing touches-managing how campaigns come together across demand generation, product marketing, creative, social, and retail. You will partner closely with the Head of Marketing and our function leaders to keep programs moving, data clean, and reporting sharp as we scale.What You'll DoOwn the end-to-end operational framework for integrated marketing campaigns-from intake and briefing through execution, launch, and post-mortemServe as the primary coordination point across Growth, Content, Creative, and Lifecycle to align timelines, dependencies, and deliverablesBuild and maintain a campaign calendar that provides full visibility across active and planned programsDrive accountability across stakeholders with clear RACI structures, workback schedules, and milestone trackingOwn and evolve the marketing technology stack (CRM, DAM, PM Tools), evaluating new tools as the business scalesHelp develop a standardized performance framework so every campaign is evaluated on consistent metrics with clean tagging and attributionDocument and systematize how marketing works-from campaign intake to creative briefs to launch checklists-so the team spends less time coordinating and more time executingRequirements7+ years in marketing operations, revenue operations, or a closely related functionAt least 2 years in a director-level or senior leadership roleDemonstrated experience running cross-functional campaign operations at a consumer business, ideally CPG.Deep hands-on knowledge of marketing automation platformsExperience owning or co-owning the martech stack evaluation, procurement, and implementation processExceptional organizational and project management skills; you bring structure without bureaucracyStrong communicator who can translate operational complexity into clear updates for leadershipPreferred ExperienceExperience at a high-growth startup where you had to build from the ground upBackground working closely with a Sales, Creative and or Product Ops functionsExperience managing a small team or cross-functional podBenefitsCompetitive compensation and equityFully-paid health, dental, and vision insuranceManhattan office with a flexible hybrid setup and generous PTOWhy You'll Love Working Here