Senior Partner, Ad Partner Management (Independent Agencies)

Senior Partner, Ad Partner Management, (Independent Agencies)This individual contributor role is focused on driving growth and adoption within the Independent Agency ecosystem. This role requires deep expertise in business development and a proven track record of driving scalable revenue growth. The individual will lead high-level business development efforts by cultivating and nurturing C-suite and board-level relationships, positioning the organization as a strategic, long-term partner. They will influence enterprise-level decision-making to drive incremental investment and multi-year growth, while aligning cross-functional teams across Sales, Product, Marketing, Measurement, Solutions Architect and Operations to unlock new opportunities and remove barriers to growth.What you'll do...Advance Independent Agency Strategy & Account Growth Execute against the strategy and operating plan for Self-Service Independent Agency program, with a focus on deepening engagement across an existing portfolio of Independent Agencies.Identify high-potential agencies, regional clusters, and vertical opportunities within the current book of business to accelerate adoption, platform utilization, and share of wallet.Develop account growth plans that drive long-term partnership value and increased investment.Provide Scaled Education & Enablement Build and deliver scalable education frameworks, including playbooks, webinars, workshops, and self-serve learning modules to elevate agency capability and performance.Translate complex product, data, and measurement concepts into clear, actionable guidance that improves campaign outcomes and drives greater adoption.Drive Activation & Incremental Investment Proactively engage existing agency partners to increase usage, expand into new ad products and capabilities, and drive repeat and incremental investment.Partner with Sales Enablement, Product Marketing, Sales Specialists, Solutions Architects and Operations to ensure agencies have the insights, materials, and strategic support needed to scale.Collaborate Cross-Functionally to Unlock Growth Share agency feedback with Product, Partner Managers, Sales Specialists, Operations, Marketing, and Measurement to inform enhancements and influence roadmap direction.Partner with data and analytics teams to monitor adoption trends, identify whitespace within existing accounts, and measure program impact.Represent the Organization Across the Independent Agency EcosystemBuild strong, consultative relationships with agency owners, media directors, and platform leads to position us as a long-term growth partner.Attend industry events and represent the organization within the Independent Agency community.