Director of Equipment Industry Relations

Position OverviewThe Director of Equipment Industry Relations is a key advocate for the association’s members, serving as the primary voice for equipment dealers in their relationships with manufacturers. This role focuses on understanding member needs, addressing challenges, and ensuring dealer perspectives are clearly represented in industry discussions. By fostering strong communication and promoting fair, sustainable partnerships, the Director strengthens the dealer network and helps members succeed in an increasingly complex marketplace.Key ResponsibilitiesMember AdvocacyRepresent dealer interests in conversations with manufacturers, ensuring member voices are heard and respected.Identify emerging issues that impact dealers and work with leadership to develop strategies and responses.Champion dealer perspectives in OEM programs, policies, and agreements.Member Engagement & SupportServe as the go-to resource for members seeking guidance on manufacturer relations.Gather and analyze member feedback to identify common challenges and opportunities.Provide timely updates, insights, and practical tools to help members navigate dealer–manufacturer dynamics.Dealer–Manufacturer RelationsBuild relationships with OEM leadership to communicate member needs and promote collaboration.Facilitate constructive dialogue to resolve issues between dealers and manufacturers.Organize and lead dealer–manufacturer roundtables and forums.Work closely with AED’s general counsel.Education & CommunicationAssist with developming programs, briefings, and resources that help members understand and manage OEM relationships.Share industry insights and best practices through association publications and events.Present regular updates to members, committees, and the Board of Directors on key manufacturer-related developments.Assist the AED government affairs team in developing and maintaining relationships with allied ag associations.Other duties as assignedQualificationsBachelor’s degree or equivalent experience.5+ years of experience in dealer/OEM relations, association management, or a related leadership role in the equipment distribution industry.Strong knowledge of dealership business models and dealer–manufacturer dynamics.Excellent communication, negotiation, and conflict-resolution skills.Ability to build trust with diverse stakeholders while keeping member interests at the forefront.Willingness to travel as needed.Key CompetenciesAdvocacy and member-first mindsetStrategic thinking and problem-solvingStrong relationship managementSkilled communicator and consensus builderTrusted advisor to members