Marketing Generalist Intern

The Marketing Inten is tasked with a broad variety of inbound and outbound marketing activities and operates within a deadline driven environment. Marketing activities include supporting Product Marketing, Sales Enablement Tools, Marketing Communications, and Digital Marketing.Key ResponsibilitiesProduct Marketing:Supports with financial business analysis for new product development, new markets and new solutions.Supports marketing/business development by completing assigned market research projects. Conducts secondary and primary research to uncover facts and data to be used in analysis of various strategic options.Supports the commercialization plans with tactical execution of assigned activities and with a marketing promotion mix both inbound and outbound.Pricing ProjectsSupports financial analysis of pricing for ongoing Sales supportPricing analysis project of like customers to create customer bucketingSales Enablement ToolsMaintain and improve product data accuracy across systems and tools Support development of a centralized “single source of truth” for product information Ensure downstream data and resources (e.g., Quick-Find, portals) are current and reliable Develop tools and resources that enhance sales effectiveness to include PPT templatesMarketing Competencies Customer Focus - Builds strong customer relationships and delivers customer-centric solutions.Business Insight - Applies knowledge of business and the marketplace to advance the organization’s goals.Manages Complexity - Makes sense of complex, high quantity and sometimes contradictory information to effectively solve problems.Communicates Effectively - Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Individual Contributor CompetenciesAction Oriented - Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.Customer Focus - Builds strong customer relationships and delivers customer-centric solutions.Instills Trust - Gains the confidence and trust of others through honesty, integrity, and authenticity.Optimizes Work Processes - Knows the most effective and efficient processes to get things done, with a focus on continuous improvement.Self-Development - Actively seeks new ways to grow and be challenged using both formal and informal development channels.SkillsetsMarketing background or educational focusBasic financial/analytical/business skills to make recommendations using facts and data.Preferred experience with digital platforms such as WordPress, Pardot, Adobe Creative CloudProficiency in using Microsoft Office Suite.Some travel may be required, up to 10%Experience/EducationBachelors degree in Marketing or minimum three years undergraduate education in Marketing discipline