Social Media Content Creator

TitleSocial Content Producer, Luxury Real Estate & Lifestyle Overview Cotton & Company is seeking a content producer to support our portfolio of luxury real estate and private club clients across Florida. This role is hands-on and combines content capture, editing, creative planning, and social media execution. The right candidate has a strong visual eye, is comfortable traveling regularly, and can turn on-site content into polished, on-brand social assets. They should be organized, adaptable, and interested in using AI tools to improve workflow efficiency, content ideation, and production speed. This is a strong opportunity for someone who enjoys both the creative and operational side of content production and wants to grow within a fast-moving agency environment. Key Responsibilities Travel throughout Florida on a recurring basis to capture photo and video content for client properties and clubs  Produce and edit short-form video, reels, photography, and lifestyle content for social and digital use  Identify content opportunities on-site and capture assets that align with each client’s brand and marketing goals  Work with account managers and creative teams to plan content needs, calendar support, and campaign initiatives  Prepare content for internal and client review in a polished, organized format  Publish and schedule content across social platforms, primarily Instagram and Facebook  Use AI tools to support content ideation, editing workflows, caption development, and content repurposing  Help maintain organized asset libraries and ensure content is shared efficiently across internal teams  Support broader marketing efforts including campaign shoots, launches, and special activations  Qualifications Experience in content creation, social media, digital marketing, or a related field is preferred  Experience in luxury, hospitality, lifestyle, or real estate marketing is a plus  Entry-level applicants with a strong portfolio, creative eye, and willingness to learn are encouraged to apply Proficiency in Adobe Creative Suite, CapCut, Canva, or similar editing platforms Familiarity with AI tools used in content creation, editing, or marketing workflows Understanding of social media platforms, content trends, and what drives engagement  Strong organizational skills and ability to manage multiple projects and deadlines  Ability to work independently, communicate clearly, and collaborate across teams  Willingness to travel frequently and maintain a flexible schedule  Strong eye for aesthetics, composition, and brand consistency  What Success Looks Like Capturing high-quality content that reflects the lifestyle, exclusivity, and design of each property or club  Turning raw content into polished social assets efficiently and consistently  Spotting content opportunities in real time, not just following a pre-set shot list  Balancing trend awareness with brand standards  Using AI as a practical tool to improve workflow, not as a substitute for creative judgment  Helping the agency produce high quality content faster, more consistently, and with less reliance on outside vendors  Opportunity This role fills an important need between strategy, content production, and day-to-day execution. It offers the opportunity to grow into a larger content leadership role over time while helping Cotton & Company build a stronger, more modern content operation.