Paid Media Specialist

We are looking for a Paid Media advertising enthusiast who gets excited about discovering new ways to reach audiences across platforms. You have a knack for managing ad budgets and staying on top of emerging social media trends. Your creative campaigns don't just look good—they deliver results.What We're Looking ForSomeone with hands-on experience running paid social & search advertising campaignsAn expert with platforms like Meta Ads, Google Ads, and LinkedIn AdsA data-driven mind that can turn analytics into actionable insightsBudget-savvy thinking to maximize every advertising dollarStrong organizational skills to juggle multiple campaignsCuriosity and eagerness to learn about new advertising tools and strategiesProficiency with Google Analytics and similar measurement attribution toolsSkill in creating clear, compelling reports and presentationsE-commerce experience is a plusMarketing-related degree preferred (but we value experience too!)Team player mentalityExcellent communication skillsOut-of-the-box thinkingA meticulous, detail-orientated individualWhat You'll DoTake the wheel on social media & paid advertising campaigns for a small portfolio of clientsOptimize campaign costs while maintaining (or improving!) performanceDevelop paid social advertising strategies that align with business goalsStay ahead of advertising trends and platform updatesAnalyze data and prepare performance reports that tell the story behind the numbersWork closely with our media team, creative team and third-party vendorsSet (and hit!) meaningful goals and KPIs for each campaignApply an innovative testing methodology to continuously improve campaignsRequired Experience2-4 years of experience within an agency settingDemonstrated proficiency with Meta Ads Manager & Google Ads required. Experience with advertising platforms including LinkedIn Advertising, Snapchat, and TikTok preferred.Experience setting up, monitoring, and optimizing campaigns for various objectivesUnderstanding of audience targeting, A/B testing, and campaign optimization techniquesAbility to engage with executive-level stakeholders and assist client conversations with confidenceStrong organizational skills, attention to detail, and a commitment to delivering excellent performance resultsAbility to work independently and manage own projects in a fast-paced environment, as well as collaborate with and support efforts of the larger teamFamiliarity with paid social advertising metrics, measurement and KPIsWorking knowledge of budget management for digital campaignsExperience collaborating with creative teamsWorking hours at on Eastern Standard Time