Marketing Internship

We are the people who give possibilities purposeBD is one of the largest global medical technology companies in the world. Advancing the world of healthTM is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.Job DescriptionThis position can be remote, but would prefer someone in the Durham, NC area that would be able to go in officeKey ResponsibilitiesSupport development of content strategy aligned to target audiences and campaign goalsAssist in building a scalable content engine (editorial calendar, content pillars, reuse frameworks)Build and edit content across channels (blog, email, LinkedIn, sales materials)Conduct research on industry trends, customer needs, and competitor contentHelp translate technical and clinical concepts into clear, engaging messagingSupport AI-enabled content initiatives and digital content workflowsTrack and analyze content performance metrics and recommend optimizationsCollaborate with marketing, product, and sales teams to align content to prioritiesWhat You Will Learn End-to-end content strategy and content engine developmentAI and digital tools in modern marketing workflowsOmnichannel campaign execution and performance measurementHealthcare marketing in a regulated environmentQualifications Pursuing a degree in Marketing, Communications, Business, or related fieldStrong writing, editing, and storytelling skillsInterest in healthcare, technology, or digital marketingAbility to simplify complex informationStrong organizational and collaboration skillsPreferred Qualifications Experience with content creation (blogs, social media, presentations)MBAFamiliarity with marketing or analytics toolsInterest in AI-driven marketing and content personalizationBasic understanding of SEOWhy Join Us?To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.To learn more about BD visit https://bd.com/careers.Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.Required SkillsOptional SkillsPrimary Work LocationUSA NC - Durham - Roche DriveAdditional LocationsWork Shift