Senior Manager, Consumer Marketing (Newsletters & Apps)

Job DescriptionWe are seeking a Senior Manager, Consumer Marketing – Newsletters, Memberships & Apps to lead audience growth, engagement, and retention strategies across our newsletter portfolio, free membership offerings, and suite of mobile applications.This role will be responsible for driving subscriber acquisition and lifecycle marketing initiatives that scale high-quality audiences while maintaining strong engagement and retention performance. You will partner closely with editorial, creative, product, analytics, and external partners to execute data-informed growth strategies across paid, owned, earned, and partnership channels.The ideal candidate combines performance marketing expertise, strong analytical capabilities, and cross-functional collaboration skills with a passion for media, audience growth, and consumer engagement.Key ResponsibilitiesGrowth Strategy & Audience AcquisitionDevelop and execute full-funnel growth strategies to drive acquisition for newsletters, membership offerings, and mobile appsManage a balanced channel mix across paid and organic acquisition tactics, includingdigital advertising, owned platforms, partnerships, and referral programsIdentify new opportunities to scale qualified audiences while maintaining efficiency and engagement qualityPaid Media Planning & OptimizationPlan, execute, and optimize acquisition campaigns across channels such as Meta, LinkedIn, search engine marketing, sponsored newsletters, and other relevant platformsManage budgets, pacing, and performance against key growth targetsPartner with external agencies, consultants, or vendors as needed to support campaign execution and scaleCreative Campaign DevelopmentCollaborate with internal creative and marketing partners to develop effective campaign concepts and assetsWrite creative briefs that clearly define campaign goals, audiences, messaging, and performance objectivesEnsure creative assets align with brand standards and are optimized for channel performancePartnership MarketingDevelop and manage strategic partnerships that support audience acquisition, awareness, and engagement goalsIdentify opportunities for co-marketing, list growth, referral exchanges, and other mutually beneficial initiativesTrack performance and optimize partnership outcomes over timeReferral & Organic Growth ProgramsLead referral and advocacy programs designed to encourage existing users and subscribers to share products with new audiencesManage referral tools, incentives, and testing strategies to increase word-of-mouth growthPerformance Analysis & ReportingAnalyze campaign and channel performance to identify trends, opportunities, and areas for improvementUse data and testing insights to refine targeting, messaging, creative, and lifecycle strategiesPresent recommendations and results to internal stakeholders on a regular basisLifecycle Marketing & RetentionOwn post-signup engagement strategies, including onboarding and automated lifecycle journeysOptimize welcome series, re-engagement flows, and retention campaigns to improve long-term engagement and audience valuePartner with editorial and product teams to support ongoing audience engagement initiativesCross-Functional CollaborationWork closely with editorial, product, analytics, creative, and business teams to align marketing initiatives with broader company prioritiesSupport integrated planning across channels and departments to maximize growth opportunitiesPartner with editorial to align content with audience needs.Work with ad sales to execute sponsorships and campaigns.Requirements5+ years of experience in digital marketing, growth marketing, lifecycle marketing, or audience developmentExperience managing acquisition and retention campaigns across multiple digital channelsBackground in media, publishing, subscription, app-based, or consumer-facingbusinesses preferredStrong knowledge of paid media platforms, campaign optimization, and performance marketing principlesExperience with analytics platforms such as Google Analytics, Looker, Tableau, or similar toolsFamiliarity with email service providers (ESPs), CRM systems, and marketingautomation platformsAbility to translate performance data into actionable recommendationsStrong project management and organizational skillsExcellent written and verbal communication skillsPreferred QualificationsExperience with newsletter growth, app user acquisition, and direct response marketingFamiliarity with referral marketing platforms and lifecycle testing strategiesExperience working with editorial or content-driven organizationsUnderstanding of subscription or membership business modelsNote: This role will adhere to a hybrid work model (subject to change as business needs evolve).Equal Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/VetsReasonable AccommodationWe are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at humanresources@newscorp.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.Base Pay Range: 110,000 - 120,000 + BonusWe’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.