MARKETING - FULL TIME

Marketing Specialist Inhouse (3 years experience required) Responsibilities · Lead and execute the PPC planning, budget, forecasting, and for all online marketing campaigns · Work with team to establish ROI & KPIs designed to drive profitable growth · Oversee accounts on social media and search platforms (e.g., Google AdWords, Bing), analyze data through web analytics · Build and manage a social media calendar and publish ads and content on channels, including Facebook, Instagram, YouTube, etc. · Write compelling and concise ad content for advertisement utilizing the company voice, imagery, and copy · Manage all retargeting efforts (Facebook, Google network, landing pages etc.) and identify opportunities for improvements and growth · Manage weekly newsletter & analyze tracking of click-through rates, trends, and sales via Shopify, Google Analytics, and Hub Spot · Optimize Shopify/WordPress websites for SEO best practices · Create and update quarterly catalog (Publisher Experience Required) · Create and update website products and pricing Requirements BA/BS Degree Required Hub Spot Certification Required Retargeting Experience Excellent communicator & creative thinker, with ability to use data to inform all decisions Proficiency in marketing automation & blogging software in order to generate traffic, covert visitors into leads & then nurture them (using dynamic workflows) into converted customers, Bonus skills HTML/CSS, Adobe Creative Suite, Sage 100, Publisher and Microsoft 365, Publisher Core Values of Environmental Products & Accessories Add Value, Be Dependable, Take Initiative, Deliver Results, Lead by example Job Type: Full-time Pay: $30,000.00 - $35,000.00 per year Benefits: 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance Schedule: Day shift Monday to Friday No nights No weekends Education: Associate (Preferred) Experience: Marketing: 3 years (Preferred) Work Location: In person