Director, Event Marketing- Miami, FL (Onsite)

This is an onsite role based out of our office in Doral, FL. This is not a hybrid or remote opportunity. Company OverviewLoud And Live is an entertainment, live events, marketing, and media company operating at the intersection of music, sports, lifestyle, and content. Headquartered in Miami, the company creates culturally relevant, high-impact experiences for global audiences.Position SummaryThe Director, Event Marketing will serve as the strategic architect for our entire event portfolio. In this senior leadership role, the primary focus will be the "big picture" seamlessly merging high-impact creative strategies with aggressive ticket sales goals.This role will act as the conductor for a multi-disciplinary marketing department, ensuring that every channel operates in lockstep to maximize brand presence and revenue. This position requires a master strategist with exceptional financial acumen and a broad, working knowledge of the modern marketing ecosystem, capable of driving massive consumer turnout under fixed event deadlines.Acting as the bridge between Events and the centralized Marketing team (media, social, creative, influencer, PR), this role ensures marketing is strategically sound, proactively developed, and executed with a clear focus on revenue.Essential Areas Of ResponsibilityEvent Marketing Strategy Define and lead overall marketing strategy for each event, including positioning, target audience, and demand generation approachDevelop comprehensive, full-funnel marketing plans across digital, social, influencer, and traditional channels with a clear focus on ticket salesEstablish KPIs across ticketing funnels, customer acquisition costs, and campaign performanceAlign marketing strategy with pricing, timing, and demand curves to maximize sell-through and attendanceResponsible for Revenue and revenue goals for all event portfolioGo-To-Market LeadershipDefine go-to-market strategy for each event, including announcement, on-sale, and key promotional windowsEnsure campaigns are built to convert, not just generate awarenessAlign paid, owned, earned, and influencer efforts to maximize impactOversee implementation of marketing efforts across digital, grassroots, radio, TV, and out-of-homeCross-Functional Marketing LeadershipDefine and lead the overarching marketing strategy across all disciplines. Ensure alignment between brand, revenue goals, and event-level marketing plans. Integrate efforts across Public Relations, Community & Marketing Partnerships, Traditional Marketing, Digital & Paid Media, Organic Social Media, Influencer Marketing, Sponsorship Marketing, Promotions & Experiential, Creative & Content, and Analytics & Reporting Translate business objectives into actionable, measurable marketing plans. Serve as the primary marketing lead within the Events team and the conduit to centralized MarketingTranslate event priorities into clear marketing direction across media, social, creative, influencer, and PR teamsEnsure marketing teams are proactively developing ideas that drive results, not just executing deliverablesMaintain alignment across timelines, priorities, and campaign executionHold teams accountable to performance, timelines, and outputIdentify gaps in structure, capabilities, and workflows; implement solutions. Creative & Content DirectionProvide direction on creative development including digital assets, video content, and promotional materialsEnsure all marketing content aligns with event positioning, resonates with target audiences, and drives ticket salesOversee social, content, and influencer strategies to build demand and audience engagementBudget Management & Resource AllocationManage marketing budgets across event properties, ensuring efficient allocation of resourcesTrack spend against performance and optimize toward highest return channelsEnsure cost discipline while maximizing impact across all marketing effortsPerformance Reporting & InsightsEstablish campaign benchmarks and reporting frameworks across all eventsProvide regular performance updates to leadership, including pacing, risks, and optimization opportunitiesDeliver post-event analysis with clear insights on performance, efficiency, and areas for improvementUse data-driven insights to optimize spend, targeting, and channel effectiveness. Translate learnings into actionable recommendations for future campaignsTicket Sales Performance & Optimization Maintain real-time visibility into sales performance and identify risks earlyMonitor campaign effectiveness and drive optimization to improve conversion and ROILeverage data and analytics to refine targeting, messaging, and channel allocationIdentify performance gaps and implement immediate actions to accelerate salesOwn ticket sales pacing and attendance outcomes across assigned event propertiesQualificationsExperience7–10+ years of experience in marketing, live events, entertainment, or ticketed experiencesProven track record of developing marketing strategy and driving ticket sales/revenueExperience leading integrated campaigns across digital, social, influencer, and traditional channelsExperience operating in fast-paced, high-volume environments with multiple concurrent campaignsHolistic marketing capability – strategy, media mix, executionCapabilitiesStrong strategic mindset with the ability to translate positioning into revenue-driving campaignsDeep understanding of how marketing drives ticket sales and attendanceAbility to connect strategy to execution and execution to resultsComfortable leading cross-functional teams without direct authorityStrong organizational skills with the ability to manage multiple high-pressure workstreamsClear communicator who can simplify direction and drive alignment quicklyMindsetTakes ownership and operates with urgency, especially during critical sales windowsProactive - identifies problems early and drives solutions without waitingDecisive and comfortable operating with incomplete informationFocused on outcomes over activityPHYSICAL REQUIREMENTS:Occasional:Flexibility and willingness to work unconventional hours (nights and weekends) when necessary. WORKING ENVIRONMENT:Able to complete multiple duties with accuracy while shifting from one to another with frequent interruptions and competing deadlines. Fast paced environment with peaks of intensity and increase in workloads.