Director, GTM Marketing - Measurement

Job Title: Director, GTM Marketing - MeasurementLocation: Remote - US OnlyAbout InMarketSince 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.Source: Wordstream US Google Display Benchmarks for Mobile MediaAbout The RoleWe are seeking a Director, GTM Marketing to lead and own the end-to-end go-to-market strategy and execution for our Measurement business.This is a business-critical leadership role with full accountability for marketing’s contribution to Measurement revenue growth. The Director, GTM Marketing will partner directly with the GM of Measurement and Sales leadership to drive positioning, commercialization, pipeline generation, enablement, and narrative leadership.This leader is responsible for ensuring marketing is not reactive support, but a growth engine aligned to business outcomes.What You Will DoOwn the End-to-End GTM Marketing Strategy for MeasurementDevelop and lead the comprehensive GTM strategy aligned to Measurement revenue goalsTranslate business objectives into clear quarterly marketing priorities and execution plansOwn positioning, packaging, differentiation, and commercialization strategyDrive disciplined launch execution across pre-launch, launch, and in-market phasesEnsure all marketing investments ladder directly to business impactPartner Deeply with the GM and Sales LeadershipServe as strategic marketing partner to the GM of MeasurementAlign on growth targets, market priorities, and competitive strategyCollaborate with Sales leadership to align marketing support to pipeline needsIdentify gaps in seller readiness, positioning, or proof and proactively address themParticipate in key business reviews and revenue discussionsLead Product Marketing and CommercializationOversee Product Marketing for Measurement and ensure clarity of narrative and value propositionEnsure every launch includes defined readiness checkpoints, training, and adoption plansDrive message consistency across sales materials, content, PR, and demand programsStrengthen competitive positioning and objection handling across the fieldOrchestrate Cross-Functional Marketing ExecutionAlign and prioritize shared marketing resources in support of Measurement growth, including:Brand & CommunicationsContent & Partner MarketingSales MarketingDemand GenerationDigital MarketingSales EnablementMarketing OperationsEnsure Measurement priorities are clearly translated into actionable programsDrive alignment across hub-and-spoke teams in a matrix organizationDrive Pipeline and Performance AccountabilityOwn marketing pipeline contribution targets for MeasurementDefine and track KPIs tied to awareness, engagement, pipeline, and revenue influenceReview performance regularly with the GM and Sales leadershipAdjust strategy and allocation based on performance insightsElevate Market Position and Thought LeadershipDefine the strategic narrative for Measurement in partnership with Brand & CommunicationsShape research, insights, and content priorities to support key story pillarsEnsure PR and thought leadership efforts reinforce business differentiationIdentify opportunities to influence category conversationsWhat Success Looks Like (First 12 Months)Clear and differentiated positioning in-marketStructured, consistent launch execution across initiativesMeasurable pipeline growth tied to priority offeringsStrong alignment and trust with the GM and Sales leadershipIncreased share of voice on priority Measurement narrativesMarketing viewed as a direct growth partner for the businessYour Experience and Expertise:12+ years of experience in GTM leadership, Product Marketing, or business-line marketingProven track record owning marketing for a revenue-generating business or divisionExperience partnering directly with GMs and Sales leadersStrong background in measurement, ad tech, martech, SaaS, or data-driven B2B environmentsDemonstrated success driving pipeline growth and commercialization impactExperience operating in a matrixed organizationStrong executive presence and cross-functional leadership skillsCore CompetenciesBusiness-first mindset with marketing expertiseHighly accountable and outcome-orientedDecisive and comfortable operating with speedStrong collaborator who can align diverse stakeholdersData-driven with a bias toward actionBenefits SummaryCompetitive salary, stock options, flexible vacationMedical, dental and Flexible Spending Account (FSA)Company Matched 401(k)Unlimited PTO (within reason)Talented co-workers and managementAgile Development Program (For continued learning/professional development)Paid Parental LeaveFor candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $145,000 -$160,000.Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve.We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual’s unique contributions. Together, we thrive.InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.