SEO and Social Media Content Specialist

Location: Dirt Legal, Ft Lauderdale FL (Office Role Only) About Dirt Legal: Dirt Legal simplifies the vehicle registration process, making off-road vehicles street legal. Our team is driven by creativity, ambition, and the pursuit of excellence. We are a growing company, with young developers, a customer service team, and marketers all aligned to help our customers across the country. Dirt Legal is on a mission to get everything from Dirt Bikes to Humvees, from Boats to RVs, titled and registered, so they can be enjoyed across all 50 states. Visit DirtLegal.com for more Job Description: We are looking for an SEO and Digital Marketing Specialist proficient in optimizing our online presence and crafting compelling email/SMS campaigns. This role is vital for enhancing our search visibility and engaging effectively with our audience through personalized digital messaging. They will also support the marketing team in creating organic video content, support the team at boat and automotive events, and communicate with influencers and affiliates to sell our services. Additionally, they will help develop SMS and email communications with prospects, leads, and customers. Responsibilities: Develop and implement SEO strategies to improve organic search rankings and enhance website traffic. Create, manage, and optimize content for social media platforms such as Instagram, Twitter, Facebook, and TikTok with the existing social media and marketing specialist. Craft engaging and persuasive copy for email and SMS marketing campaigns. Analyze performance metrics across platforms to refine strategies and increase engagement. Stay current with the latest trends in SEO and social media to ensure strategies are effective and innovative. Attend automotive, truck, motorcycle and boat events, to create content, network with influencers and help establish partnerships in our various vehicle industries. Ideal Candidate: Proven experience in SEO and social media management, ideally within the consumer-focused or automotive sectors. Strong content creation skills, with expertise in fast video production and digital copywriting. Excellent analytical skills to measure campaign effectiveness and make data-driven decisions. Ability to handle multiple projects in a fast-paced environment. Between 2 and 6 years of experience is a plus Meta Ads experience is a plus Email Marketing management and automation are a plus Join Us: At Dirt Legal, you’ll contribute to a company revolutionizing automotive and off-road vehicle registration. We offer a dynamic work environment and competitive benefits. How to Apply: Please send your resume, a detailed cover letter, and links to relevant social media profiles or campaigns. Highlight your experience in fast video creation and website management. Dirt Legal is an equal opportunity employer, committed to building a diverse and inclusive team. Job Type: Full-time Pay: From $50,000.00 per year Schedule: 8 hour shift Experience: Content creation: 2 years (Required) Ability to Relocate: Fort Lauderdale, FL 33309: Relocate before starting work (Required) Work Location: In person