Industry Marketing and Growth Manager

DescriptionAdams Brown specializes in serving clients in industries including construction and real estate, healthcare, agriculture, manufacturing, professional services, closely held business, local government and not-for-profit. In addition, we offer holistic tax, accounting, payroll, audit, financial advisory, business valuation, technology, wealth management and trust services to clients throughout the nation. With office locations throughout the Central U.S., we serve a diverse range of clients with tailored solutions to help them reach their financial goals. Visit our website to see current office locations.Position SummaryThe Industry Marketing & Growth Manager will play a crucial role in driving the strategic direction, execution and support of go-to-market strategies within several of our key industries (government/not for profit, construction) and service lines (private asset solutions – our integrated tax, wealth and estate planning service offering).FLSA Status: ExemptRequirementsRequired Experience and EducationBachelor’s degree in Marketing, Communication, Business Administration, or related field and 5-7+ years of marketing experience, preferably in professional services or a highly matrixed environment, or equivalent combination of education and experience.Major Duties And ResponsibilitiesReporting to the Senior Marketing & Growth Manager, this role will work closely with industry teams and fellow members of the marketing & growth team to build, execute and optimize marketing plans that generate qualified leads, drive brand awareness and support firm growth objectives. While other duties will be assigned, key responsibilities include:Marketing Strategy & ExecutionServe as the main point of contact for several assigned industries and/or service lines, building understanding of unique industry challenges, needs, messaging and buyer personasDevelop and execute tailored marketing strategies for industriesConduct market and client research to identify growth opportunitiesSupport innovation by bringing new service offerings and delivery ideas to the industriesCreate and manage multi-channel marketing campaigns and report on performanceEvent & Sponsorship ManagementIdentify, develop and execute strategic event initiatives to build brand awareness and generate qualified leadsCoordinate sponsorships and deliverables, ensuring maximum brand visibility and engagement with strong pre- and post-event strategyOrganize, support, and promote speaking engagements and related materials/logisticsDistribution Channel IntegrationDevelop and nurture relationships with strategic industry association contacts; Coordinate marketing and thought leadership activities involving associations and publicationsAssist with thought leadership ideation and placementAssist in developing industry-specific content assetsSales Enablement & AlignmentWork with industry teams to identify ways to fill the pipelineAssist in the development and delivery of industry-specific sales enablement materials, including proposals and pitch decksAssist with account-based marketing strategies for high-priority accountsDesired Qualifications, Skills, Abilities, And CharacteristicsStrategy-first mindset to identify opportunities and build internal supportProven ability to develop and execute multi-channel marketing campaigns and project manage complex initiativesDeep curiosity and understanding of industry-specific challenges and the ability to develop creative, tailored strategies to meet the needs of clients and prospectsExcellent communication, writing, problem solving and project management skillsExpert writing and storytelling skills that engage and resonate with target audiencesStrong business judgment, professional demeanor and a drive for innovation and client serviceProficiency in HubSpot for marketing automation/CRM and analytics toolsExperience developing go-to-market strategies in professional services (tax, audit, accounting, wealth management, trust & estate planning, managed IT and/or cybersecurity)Working ConditionsAdamsBrown, LLC promotes a flexible work environment with a deep commitment to technology and modern work arrangements. Our offices are open from 8:00 a.m. – 5:00 p.m. Monday through Friday during tax season and offices close at noon on Fridays outside of tax season. We are closed on major holidays, offer substantial paid-time-off, a comprehensive benefit package, competitive pay structure, and a culture of growth, clarity, and respect. Additional hours may be required. There may be occasional overnight travel out-of-town. Visit our website to learn more about our benefits.AdamsBrown, LLC. is an Equal Opportunity Employer.