Group Sales Manager
Job DetailsDescriptionMassanutten ResortJob SummaryThe Group Sales Manager is a senior-level revenue driver responsible for aggressive prospecting, new client development, and large-scale group acquisition. This role is outward-facing and focused on expanding Massanutten’s group profile regionally and nationally.This individual builds a pipeline, secures multi-year contracts, and drives group revenue growth to support Waterpark Hotel expansion and long-term lodging performance.Primary ObjectivesGenerate measurable net-new group revenueExpand geographic and segment penetrationSecure multi-year and high-value contractsIncrease group room nights, group Rev Por & Trev PorDevelop third-party sourcing firm relationshipsProspecting & Business DevelopmentDevelop and maintain active prospect listIdentify new vertical marketsBuild relationships with:Meeting plannersYouth sports organizationsAssociationsCorporate accountsFaith-based organizationsDMO partnersConduct site visits and property toursSecure new and recurring group business contractsRevenue GenerationMeet and exceed monthly and quarterly targetsSecure new business contractsExpand existing accountsNegotiate pricing and multi-year agreementsPipeline & ReportingMaintain CRM hygieneProvide weekly prospecting and pipeline updatesTrack sourcing firm engagementMonitor conversion metricsMarket ExpansionAttend industry eventsTravel for business developmentRepresent Massanutten externallySuccess MetricsNet new revenue generatedGroup room nights growthGroup Rev Por and TrevPor growthMulti-year contract value securedProspect list expansionSite visits bookedPipeline growth metricsRequired Valid driver’s license and approved driving record Availability to travel within and out of the state, staying overnight on occasions Excellent verbal and written communication skills Excellent customer service and negotiation skills A high degree of accuracy and attention to detail Proficient in Microsoft Office programs Ability to work independently and as a team in a fast-paced environment Preferred7-10 years of experience in Sales7-10 years of experience in HospitalityTypical ScheduleDaysMonday–Friday, weekends and holidays as neededHours9am–5pm, additional hours as neededFor more information, please contact Jeff Reid at jreid@massresort.com.