Retention Manager

We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department (people@barrys.com).Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.About The RoleWe’re looking for a data-driven, customer-obsessed Retention Manager to lead our lifecycle marketing strategy with a strong focus on Email and SMS channels. In this role, you’ll own the strategy, execution, and optimization of programs designed to increase customer engagement, repeat purchases, lifetime value, and long-term brand loyalty.You will work cross-functionally with product, analytics, and creative teams to deliver highly personalized, performance-driven lifecycle campaigns that drive measurable revenue impact.What You'll DoEmail & SMS StrategyDevelop and execute a comprehensive lifecycle marketing strategy across Email and SMS, including the set up and deployment of email and SMS campaign in platform.Own automated flows including welcome series, abandoned cart, post-purchase, win-back, and loyalty campaignsBuild segmentation strategies to increase personalization and engagementManage campaign calendar and messaging strategyPerformance & OptimizationOwn channel KPIs: retention rate, LTV, frequency, churn reduction, CTR, CVR, deliverability, and revenue per subscriberRun A/B and multivariate tests to improve subject lines, creative, timing, and segmentationMonitor list health, deliverability, and complianceDeliver regular performance reporting with actionable insightsCustomer Lifecycle & PersonalizationMap customer journeys and identify opportunities for engagement across lifecycle stagesImplement dynamic content and personalization strategiesPartner with product and analytics teams to improve behavioral triggers and automation logicLeverage zero-party and first-party data to enhance targetingCross-Functional CollaborationWork with Creative to brief and develop high-performing email and SMS templatesPartner with Paid Media to align acquisition and retention messagingCollaborate with Analytics to refine attribution and incrementally measurementSupport loyalty, referral, and membership programsQualifications3–6+ years of experience in retention, lifecycle, or CRM marketingDeep hands on keyboard experience with Email & SMS platforms (e.g., Klaviyo, Braze, Iterable, Attentive, Postscript, etc.)Strong analytical skills with experience using data tools (e.g., GA4, Looker, Amplitude, Excel)Experience building automated lifecycle journeysProven track record of driving revenue through retention channelsStrong understanding of deliverability, compliance, and best practicesExcellent project management and communication skillsExperience configuring API webhooks, and writing/executing SQL queries preferred but not requiredThe Pay Range For This Role Is80,000 - 80,000 USD per year(New York)