Digital Marketing Specialist

Sarasota, FLBuild the engine that drives growth.Sarasota Paradise, a professional soccer club competing in USL League One, is looking for aDigital Marketing Specialist to lead performance-driven marketing efforts that translate directlyinto ticket sales, fan growth, and revenue.This is a hands-on role for someone who understands how to turn strategy into execution—andexecution into measurable results. Your campaigns won’t live in dashboards—they’ll show up inpacked stands, engaged fans, and real business impact.What You’ll OwnPaid Media Strategy & ExecutionPlan, launch, and optimize campaigns across Meta, Google, and other platforms with a focus on ticket sales, attendance, and ROI.CRM & Lifecycle MarketingExecute email and marketing campaigns that move fans from awareness to purchase to loyalty.Audience Segmentation (Applied)Leverage existing audience segments within our CRM to deliver targeted, high- performing campaigns. You won’t be responsible for building the data infrastructure - but you should know how to apply segmentation strategically to improve performance.E-Commerce & Conversion OptimizationOptimize the online purchase journey for tickets, merchandise, and experiences to maximize conversion rates.Campaign Performance & InsightsAnalyze results, run tests, and continuously improve performance across all digital channels.Cross-Functional CollaborationPartner with creative, content, and fan experience teams to ensure campaigns are aligned, compelling, and effective.What You Bring3–5 years of hands-on digital marketing experienceProven success managing paid digital campaigns with measurable ROIExperience working within CRM platforms (HubSpot, Salesforce, or similar)Strong understanding of audience segmentation and customer journeysExperience in e-commerce or direct-to-consumer marketing Data-driven mindset with the ability to translate insights into actionBonus PointsExperience in sports, live events, or entertainmentFamiliarity with marketing automation and A/B testingAbility to operate in fast-paced, high-growth environmentsWho You AreYou take ownership and focus on results—not just activityYou’re both strategic and hands-onYou’re competitive and motivated by performanceYou move quickly, test often, and continuously improveWork EnvironmentThis role operates within live sports. Availability for home games, as well as select nights andweekends, is requiredto support campaigns and key initiatives.On-site | Nights & Weekends RequiredWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.