Marketing Specialist

🚀 We’re Hiring: Marketing Specialist | Westlake, TX (On-site)Join Solera — A Global Leader in Vehicle Technology & Digital TransformationAre you a data‑driven, creative, execution-obsessed marketer looking to make a real impact? Do you thrive in fast-paced environments where your ideas translate into measurable growth? If so… this role is for you. 👇🌎 About SoleraSolera is the world’s leading provider of data and software solutions that power the entire vehicle lifecycle. We process 300M+ digital transactions annually across 120+ countries—driving innovation through automation, intelligence, and cutting-edge technology.Our mission? Transform the global vehicle experience into a fully connected digital journey.💼 The Role: Marketing SpecialistLocation: Westlake, Texas Schedule: 100% On-site Function: Marketing – North AmericaWe’re looking for a strategic, hands-on Marketing Specialist to lead key marketing initiatives across campaign execution, content creation, and B2B lead generation for our North American business.You’ll partner closely with Sales, Product, and Marketing Leadership to build high-impact programs that resonate with automotive dealers and directly influence growth.This is a high-visibility, high-impact role where your work will shape how Solera shows up across North America.🎯 What You’ll DoCampaign Execution & Demand GenBuild and optimize multi-channel campaigns (email, paid media, in-product, website).Own KPI creation, tracking, reporting, and performance optimization.Leverage analytics + A/B testing to maximize ROI and engagement.Go-to-Market StrategyBring GTM strategies to life through effective, targeted marketing programs.Support product launches and major initiatives.Content & Sales EnablementCreate compelling content: emails, case studies, landing pages, webinars, blogs, and more.Build high-value sales tools: pitch decks, one-pagers, messaging guides, playbooks.Market IntelligenceStay close to dealer needs, trends, and customer insights to influence strategy.Support voice-of-customer initiatives and social proof programs.Cross-Functional LeadershipCollaborate with Product, Sales, Ops, Demand Gen, and Creative teams.Act as marketing liaison for regional sales teams.⭐ What You Bring5+ years of B2B marketing experience (content + demand gen + enablement).Experience in automotive software is a plus.Proven success driving performance marketing across digital channels.Strong analytical mindset with KPI-driven execution.Excellent project management and cross-functional collaboration skills.ABM and sales enablement experience is a strong advantage.Willingness to travel occasionally for events & meetings.🌟 Why You’ll Love Working HereAt Solera, you’ll join a global team shaping the future of vehicle technology. This is your chance to take ownership, drive strategy, and create marketing that moves the industry forward.If you’re hungry for growth, excited by innovation, and ready to make a measurable impact—we want to meet you.