Sr. Product Manager, Tech, Amazon Ads Marketing Insights

DescriptionAs a Product Manager - Technical (PMT III) for Marketing Insights, you will own customer experiences with considerable scope and complexity - managing a complete product suite within Amazon Ads Marketing Insights, requiring cross-team coordination across Data Engineering, Business Intelligence Engineering, Data Science, and Primary Research.You will work backward from the needs of internal marketers, advertisers, and partners to define and deliver products that automate and democratize access to high-quality marketing insights at scale. You will operate in ambiguous problem spaces where opportunity and strategy may not be fully defined, using your expertise and judgment to determine the right goals and design long-term solutions.This role requires enhanced technical depth characteristic of PMT - you must understand the core technologies within the data and AI/ML domain, recognize when technical design limits performance or scale, and evaluate technical proposals for extensibility and scalability. You will earn respect from senior engineers through technical judgment that meaningfully influences design discussions.Key job responsibilitiesProduct Strategy & VisionDefine product vision (PR/FAQ), tenets, and three-year roadmap for your product areaEstablish strategy in ambiguous problem spaces where opportunity and direction are not fully defined - using expertise and judgment to set the right goalsWork through business model implications to ensure products create sustainable valueDistinguish between one-way and two-way door decisions; drive rapid experimentation where possible while ensuring rigor for irreversible choicesLeverage AI capabilities to enable faster learning cycles, accelerate development, and unlock new forms of innovationTechnical Engagement & Engineering PartnershipUnderstand the reasons behind product and feature architecture decisions - why systems were built this way, what assumptions were made, and whether they still holdRecognize when technical design limits a product's performance, ability to scale, or ability to innovate for customers in the futureEvaluate technical proposals for extensibility, performance, and scalability; define technical requirements for APIs, data models, and algorithms where neededHold engineering teams to a high standard for product solutions; discern when to escalate to senior engineers or subject matter expertsUnderstand the impact of technical backlog on future product capability and how to prioritize operational excellence alongside feature deliveryAssess emerging technologies - including agentic AI - and evaluate when autonomous agent patterns enhance versus complicate product designEarn respect from senior engineers through technical judgment that influences design discussionsCustomer UnderstandingServe as Voice of the Customer by generalizing requirements from diverse personas (internal marketers, advertisers, partners) across your product scopeInteract directly with customers - watching them use what you've built rather than relying solely on secondhand researchConduct or commission customer research and usability studies to distinguish surface-level requests from underlying problems that truly matterDistinguish representative signal across your customer base from limited or anecdotal feedbackExecution & Results DeliveryBuild products that automate insights generation. reducing manual effort and enabling scalable, always-on insight delivery to marketing stakeholdersDrive end-to-end product lifecycle: from opportunity identification and PRFAQ through launch, adoption, and impact measurementHandle complex product management scenarios with cross-team dependencies across DE, BIE, DS, and Primary ResearchDefine success criteria, KPIs, and metrics - distinguishing output metrics (e.g., adoption) from outcome metrics (e.g., time-to-insight reduction, campaign performance improvement)Own launches and post-launch performance; monitor operational health and address issues with appropriate urgencyTake calculated risks in pursuit of breakthrough resultsCross-Functional Leadership & CommunicationCollaborate across engineering, science, design, finance, marketing, and operations to deliver for customersInfluence without authority, building alignment across teams with different prioritiesProduce clear, concise documents - PRFAQs, product specs, technical requirements, roadmap narrativesContribute to OP1/OP2 planning for the GMI product roadmapMentor other product managers on PM best practicesAbout the teamThe Global Marketing Insights (GMI) team empowers Amazon Ads to deliver personalized, scalable advertiser experiences that drive business success. Our mission is to build AI-driven technology platforms, infrastructure, and tools that enable marketers to execute data-driven campaigns efficiently while personalizing at scale for advertisers and partners across all channels. We operate at the intersection of data engineering, data science, primary research, and product - building automated technology infrastructure for insight generation, discovery, and delivery across global marketplaces.Basic Qualifications2+ years of end to end product delivery experience5+ years of technical product or program management experienceBachelor's degreeExperience contributing to engineering discussions around technology decisions and strategy related to a productExperience with feature delivery and tradeoffs of a productExperience owning/driving roadmap strategy and definitionExperience managing technical products or online servicesExperience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planningPreferred Qualifications* Experience in using analytical tools, such as Tableau, Qlikview, QuickSight* Experience in building and driving adoption of new toolsAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.USA, NY, New York - 166,300.00 - 225,000.00 USD annually