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Chief Sales & Marketing Officer (CSMO)
Harrisonburg, VAApril 1st, 2026
Chief Sales & Marketing Officer (CSMO)About the CompanyWell-established retirement communityIndustry
Hospital & Health CareType
Non ProfitFounded
1954Employees
201-500Specialtiesretirement community
independent living
assisted living
complete living care
55+About the RoleThe Company is in search of a Chief Sales and Marketing Officer (CSMO) to join its mission-driven, innovative community. The CSMO will be the senior executive responsible for driving occupancy, enhancing brand reputation, and ensuring a seamless experience for prospects and residents across the full continuum of care. This role involves strategic planning, sales growth, and overseeing a multidisciplinary team. The ideal candidate will have a strong background in marketing, sales, communications, and branding within a similar care environment, and will be dedicated to the values of hospitality, wellness, and quality of care.As the CSMO, the successful candidate will be expected to build and lead high-performing teams, and to create alignment across the organization. Key responsibilities include managing data-driven strategies, high-touch sales management, and integrated performance marketing efforts that support the company's mission and financial performance. The role also requires the ability to build strong relationships with the CEO, residents, staff, and executive team. The company is particularly interested in candidates who can demonstrate a commitment to the values of the organization, which are rooted in a faith-based, Christ-centered mission of compassion, integrity, and respect for aging well and living fully.Hiring Manager Title
Chief Executive Officer (CEO)Travel Percent
Less than 10%FunctionsSales/Revenue
Marketing