Product Manager
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Title: PRODUCT MANAGER
Department: PRODUCT
Classification: EXEMPT
Location: LTS ASSOCIATE INC.
Grade:
Reports To: DIRECTOR OF PRODUCT SOLUTIONS
POSITION OVERVIEW
As the Product Manager, you will manage product line(s) for the entire product life cycle. The product
manager is also responsible for building product portfolios by identifying gaps, expanding the product
portfolio and developing contiguous market opportunities based on your industry experience and your
contact with prospective customers, existing customers and internal resources. You must possess a
unique blend of business savvy and a big-picture vision, and the drive to make that vision a reality. You
must enjoy spending time in the market to understand customers’ challenges. You must be able to
communicate with all areas of the company. You will work closely with Sales and Marketing to define
the go-to-market strategy, helping them understand the product positioning, key benefits, target
customers, and potentially how to troubleshoot if needed. You will also serve as the internal and
external evangelist for product lines you manage, working with the sales channel and key customers.
ESSENTIAL JOB FUNCTIONS
Manage the entire product lines life cycle from strategic planning to tactical activities, which
includes but not limited to product specs selection, communication with manufacturer, product
launch and timeline, introducing products to internal partners, partnering with Marketing and
Sales teams to increase the penetration and profitability of products for the company.
Specify market requirements and needs for current and future products by conducting market
research supported by on-going visits to existing customers, prospective customers, industry
partners to garner a thorough understanding of the market, trends, and competitive landscape
Develop and execute a company-wide go-to-market plan in partnership with related
departments, e.g. Marketing, Sales, Technical Support, Call Center, etc.
Manage vendor and product selection and all aspects of ongoing vendor relationships from
performance to cost management and customer targeting
Proactively collaborate with Marketing, Sales, Supply Chain and Suppliers to create product line
specific marketing plans with focus on customer acquisition, growth and retention
Responsible for developing field tools including education, support collateral, technical
information, product launch plans, printed, electronic and promotional materials in collaboration
with suppliers and internal technical support teams
Responsible for reviewing product data to ensure that the field force is kept up to date on new
developments regarding the companies or competitors' products
Responsible for analyzing sales data of your product lines and preparing product forecasts in
partnership with related departments to serve customer needs and advance the sales
Assist with the development of the annual corporate marketing plan with responsibility for
preparing product forecasts
Perform other duties as assigned
ESSENTIAL REQUIREMENTS
Software experience in Vsaas/Saas/VMS industry.
Ability to manage products for the entire product cycle.
Ability to communicate clearly and concisely (written, oral and presentation skills)
Ability to pro-actively plan, schedule and execute multiple tasks simultaneously
Ability to maintain confidential business information
Ability to improve efficiency and effectiveness of the product cycle
Ability to respond to inquiries and/or technical support in a timely and effective manner
Computer proficiency including Microsoft Office (Word, Excel, Powerpoint, Sharepoint,
Outlook)
Ability to work independently with minimum supervision
Ability to work under pressure
Strong negotiation skill, analytical skill and team player mindset is a plus
English is a must and Chinese speaking a plus
SPECIAL PHYSICAL AND/OR MENTAL REQUIREMENTS
Domestic and/or International Travel may be required (up to 25%)
Willing and able to work additional hours when needed
Bend, lift, open and move product and related office items varying in weight from 1 to 30 lbs,
depending on the needs
EDUCATION
5+ Years of Professional Experience in Product Management or related areas
Experience in CCTV Video Surveillance industry is highly desired
A Bachelor’s Degree in Computer Science, IT / Network, Engineering or related field
The above position description identifies the essential job functions and skills needed by the person or
persons assigned to this position. These job functions and skills are not intended to be a complete and
inclusive list of all responsibilities, duties, and skills required. Reasonable accommodations may be
made to enable individuals with disabilities to perform the essential job functions. The information
contained herein is subject to change at the discretion of the Company.
I understand the responsibilities and requirements for the Product Manager as
described above.
Name (Print):_______________
Signature: ________________ Date: ______________