Marketing Analyst

Your role in our missionWe are seeking a data-driven and analytical Marketing Analyst to join our Marketing Analytics team. This role is essential in optimizing acquisition strategies across multiple channels, including search, email, and multi-channel campaigns, to drive growth and improve marketing efficiency.The ideal candidate is highly analytical, has experience in lifecycle and digital marketing, and is passionate about using data to optimize targeting, segmentation, and conversion rates. This position offers the opportunity to work in a fast-paced, high-impact environment, collaborating with cross-functional teams to make data-driven decisions that scale acquisition efforts effectively.As a key influencer in our marketing strategy, you will report to the Senior Manager, Marketing Analytics, work directly with senior leadership, and play an integral role in shaping and optimizing our marketing efforts.How you'll make an impactAnalyze and Identify Growth Opportunities: Conduct deep-dive analyses to uncover insights that drive customer acquisition and engagementDevelop Strategic Test Designs: Create and implement A/B testing frameworks to evaluate new marketing initiatives and optimize campaign performanceOptimize Marketing Touch-points: Support Product and Marketing teams in designing the most effective cadence and sequence of customer interactions across various marketing channelsMonitor Key Performance Indicators: Build automated reports and dashboards to track marketing performance, customer behavior, and campaign effectivenessForecast and Plan for Business Growth: Use data-driven insights to support budgeting, forecasting, and strategic planning effortsCollaborate Cross-Functionally: Partner with teams across marketing, product, risk, and data science to ensure alignment on strategic goals and executionSkills that will help you thriveEducation: Bachelor's degree in a quantitative field (STEM: Science, Technology, Engineering, Mathematics); Master's degree preferredExperience: 2+ years of experience in lifecycle and digital marketing analytics, preferably within financial services or fintechStrong SQL and Advanced Excel skills is requiredExperience with Python or R is preferredProficiency in data visualization tools such as Google Data Studio, Tableau, or similar platformsUnderstanding of hypothesis testing, statistical analysis, and experimental designAbility to analyze large datasets to derive actionable insights that drive marketing decisionsStrong storytelling and presentation skills, with the ability to communicate complex data insights to senior leadershipAbility to work independently, manage multiple projects simultaneously, and deliver results in a fast-paced environmentWhat We OfferThe opportunity to collaborate with a team of creative, fun, and driven colleagues on products that have an immediate and significant impact on people's livesThe opportunity to work in a fast-paced environment with experienced industry leadersFlexible time off, comprehensive health coverage, competitive salary, paid parental leaveWellness benefits including access to mental health resources, virtual HIIT and yoga workoutsA bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts$101,000 - $135,000 a yearCompensation details: The salary for this position is $101,000 - $135,000 annually, plus bonus and generous benefits. In determining your salary, we will consider your location, experience, and other job-related factors.#LI-AW1#IND1About UsFounded in 2005, Prosper introduced U.S. consumers to an innovative new approach to personal finance called peer-to-peer lending. Twenty years later, Prosper has helped over 2 million customers achieve financial well-being through a comprehensive suite of products. Prosper's flagship personal loan marketplace continues to offer a unique value for borrowers and investors alike. Home equity loans and lines of credit through Prosper provide homeowners a range of options and choices for tapping into the equity they've worked hard to build. The Prosper Card supports people seeking access to credit and flexibility in managing their finances. Regardless of the product, Prosper is dedicated to meeting people where they are in their financial journey, in order to advance their financial well-being.We're on a mission to hire the very best, and we are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere. It is important to us that every hire connects with our vision, mission, and core values. Join a leading fintech company that's democratizing finance for all!Our ValuesDiversity expands opportunitiesCollaboration creates better solutionsCuriosity fuels our innovationIntegrity defines all our relationshipsExcellence leads to longevitySimplicity guides our user experienceAccountability at all levels drives resultswww.prosper.comOur Story & Team // Our BlogApplicants have rights under Federal Employment Laws.Family & Medical Leave Act (FMLA)Equal Employment Opportunity (EEO)Employee Polygraph Protection Act (EPPA)California applicants: please click here to view our California Consumer Privacy Act ("CCPA") Notice for Applicants, which describes your rights under the CCPA.At Prosper, we're looking for people with passion, integrity, and a hunger to learn. We encourage you to apply even if your experience doesn't precisely match the job description. Your unique skill set and diverse perspective will stand out and set you apart from other candidates. Prosper thrives with people who think outside of the box and aren't afraid to challenge the status quo. We invite you to join us on our mission to advance financial well-being.Prosper is committed to an inclusive and diverse workplace. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law, including the San Francisco Fair Chance Ordinance. Prosper will consider for employment qualified applicants who are non-US citizens and will provide green card sponsorship.