Brand Strategy & Operations Director

About The CompanyAbout CleoAt Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.Cleo is a rare success story: a profitable, fast-growing unicorn with over $300 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.Follow us on LinkedIn to keep up to date with new product features and insights from the team.About The RoleIf you’re an experienced, ambitious marketer who is ready to create operations rigour from the ground up while building the most culturally relevant brand within Artificial Intelligence, this role is for you.The Cleo marketing team is growing quickly and the need for brand strategy with operations at scale is important for continued brand acceleration. We know both organizations tend to be separate, however, we are building differently at Cleo tied to our values as a company. As a brand moving at the speed of A.I., we believe Cleo is ready for truly integrated marketing campaigns, full funnel internal creative studio, improved brand performance, and smoother planning of larger company initiatives, but we can’t do it without a strong marketing leader.We’re looking for a proactive, highly strategic, culture-loving, gantt chart-building Director with proven strategies, templates and ideas for scaling fast without breaking (too many) things.This role will manage a newly created centralised organization reporting to the SVP, Marketing. And while the role is fully remote, the ideal candidate is located in the eastern time zone, since our team (and company) has many employees in London.Key ResponsibilitiesScale Cleo’s brand strategy by defining a clear, compelling white space in the market that reinforces our mission and differentiates us in the world of Artificial Intelligence.Ensure visual brand identity is consistent across all touchpoints by ensuring consistency and excellence across product, marketing, campaigns, social, partnerships, and beyond.Leads major cross-functional initiatives (planning cycles, budget governance, creative studio operations, brand operational oversight)Build and lead a high-performing team of operation excellence, strategists, influencer marketers, producers, project managers, and partnerships fostering a culture of innovation and experimentation.Partner cross-functionally and collaborate closely with creative studio, product, growth, data, and leadership teams to align brand with business strategy.Scale brand impact through frameworks, tools, and systems that allow the brand to scale in a smart, efficient manner without losing its distinct voice.Own brand performance by defining and tracking metrics that measure brand health, awareness, and impact on growth.Drives high level and tactical initiatives that enhance efficiencies across teams by managing operations for the brand & creative organization including creative studio, social, brand planning, and productionEnable the team to be more efficient with time by onboarding tools (click up, asana, monday, airtable), vendors, and ensuring meeting cadence improve collaborationEvolves company-level operating rhythms and decision rightsActs as a trusted strategic partner to SLT on trade-offs, risks, and scaling constraintsWhat We're Looking For10 years of experience within marketing operations, brand, and creativityExperience leading the creative and brand campaign process ensuring the highest quality of marketing materials regardless of the size of projectA strong creative instinct paired with strategic rigourDeep understanding of how brand drives business outcomesAgency and in-house experience is a plus but not requiredMBA is a plus but not requiredAbility to lead initiatives that materially reshape company-level performance or structureProven ability to influence and align Senior Leadership Team (SLT) around complex trade-offsExperience utilising management software such as clickup, airtable, monday, and others that drive efficiencies among teamsWhat do you get for all your hard work?A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT VenturesA clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best workWork where you work best. We’re a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.Other BenefitsCompany-wide performance reviews every 6 months Generous pay increases for high-performing team membersEquity top-ups for team members getting promoted15 days annual leave a year + 5 additional floating flexible days per year + public holidays (+ an additional day for every year you spend at Cleo)1 extra day a year to be used for learning and 1 extra day for volunteering401k matchingMedical Insurance, Dental and Vision careGenerous Parental Leave1 month paid sabbatical after 4 years at CleoRegular socials and activities, online and in-personWe'll pay for your OpenAI subscriptionOnline mental health support via SpillAnd many more!Welcoming EveryoneWe strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.If there’s anything we can do to accommodate your specific situation, please let us know.Download the Test FlightApp access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: https://testflight.apple.com/join/fDG9hWngBy submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice