Marketing Content Manager

Job description:OverviewWe are seeking a hands-on, execution-focused Content Marketing Manager to build and run a structured content engine under the direction of our Marketing Director.This role is focused on output, clarity, and performance translating technical products into content that drives inbound demand across search, AI-driven discovery, and referrals, while supporting the sales process.About Medi-Products / EverSafeMedi-Products / EverSafe designs and manufactures reliable, noise-free, space-saving battery backup systems that protect critical equipment during power outages.We serve mission-critical environments including healthcare, pharmaceutical refrigeration, and industrial applications where power continuity is essential.Primary ObjectiveExecute and manage a content system that generates qualified inbound traffic from search, AI platforms, and referral channels, educates buyers, and supports the sales process.Key Responsibilities1. Content ExecutionCreate and manage:Blogs (technical + SEO-driven)Guides and buyer resourcesCase studiesVideo contentEmail campaignsAd and social copyEnsure consistent, high-quality output aligned with marketing strategy.2. SEO, AI & Traffic GrowthExecute keyword-focused content plans for search rankingsStructure content to perform in AI-driven platforms (ChatGPT, Google SGE, etc.)Build content that earns referrals and backlinksOptimize existing content for performance3. Technical PositioningTranslate technical systems into clear, understandable contentEducate customers on applications, sizing, and use casesBuild authority in mission-critical power applications4. Content DistributionPush content through:Email campaignsLinkedIn and socialIndustry placements and partnershipsDrive visibility across both traditional and emerging channels.5. Social Media ContentCreate and manage social content that supports brand authority and content distribution:· Develop LinkedIn-focused content (primary channel)· Repurpose blogs, guides, and case studies into social posts· Create short-form video and visual content where applicable· Write clear, technical, and engaging posts not generic or fluff content· Maintain a consistent posting cadence aligned with campaigns· Engage with audience and drive visibility within target industries· Focus on educating, building authority, and driving traffic not vanity engagement.6. Sales EnablementCreate content that helps close deals:Case studiesProduct comparisonsApplication guidesWork directly with sales to remove friction in the buying process.7. Performance TrackingTrack and improve:Organic and AI-driven trafficReferral traffic and backlinksKeyword rankingsLead generation from contentContent contribution to pipelineSuccess MetricsGrowth in qualified organic + AI-driven trafficIncrease in inbound leads from contentContent referenced in AI platforms and external sitesGrowth in backlinks / referral sourcesSales team usage of contentContribution to pipelineIdeal Background3–7 years in B2B content marketing (technical preferred)Strong SEO execution experienceUnderstanding of AI-driven search / content discovery trendsAbility to create content that earns backlinks and referralsAbility to understand and communicate technical concepts clearlyExperience supporting sales through contentWorking StructureReports to Marketing DirectorWorks closely with Sales and Technical teamsExecutes within a defined strategy, with ownership over output and performanceWorking StyleExecution-focused and output-drivenOrganized and process-orientedStrong ownership and accountabilityAble to move quickly and iterateValues & Cultural FitCore Values:AccountabilityAgilityHonestyTeamworkCultural Traits (Hungry, Humble, Smart):Hungry – proactive, driven, produces consistent outputHumble – open to feedback, collaborativeSmart – strong judgment, understands audience and messagingWhat This Role Is NotNot just traditional SEO or blog writingNot purely social media managementNot disconnected from revenue or salesWhat You’ll Be BuildingA modern content engine that:Drives inbound demand from search, AI, and referralsPositions the company as an authoritySupports the sales team in closing dealsScales with company growthBenefits:401(k)Work Location: Hybrid remote in Brewster, NY 10509. Possibility for fully remote work from anywhere in the United States for the right candidate.Pay: $52,620.52 - $63,370.95 per year