Social Lead - Developer (Americas)

About The RoleShopify’s Social Media team, part of our broader Brand & Audience Expansion team, executes clear communications and engaging experiences, while blazing the trail for an innovative user experience for our merchants, developers, and followers across social channels and digital platforms.As a Social Lead, Developer on the Social Media Team, you’ll bring developer audience and technical subject matter expertise to a highly collaborative and creative group of marketers. You’ll engage external developers who build Shopify apps, themes and custom storefronts, and act as the primary point of contact for Product teams on milestone moments like Editions and Editions.dev. You’ll create content that brings product launches and demos, and technical conversations to life across a variety of platforms and channels.You’ll own and drive campaigns and content in support of Shopify’s developer community, end-to-end, while engaging in timely conversations with the developer audience on social media. Authenticity is key for social, so you must be technically literate, ensuring you can genuinely engage with our developer community (more in qualifications below). You’ll need to work independently, while bringing along the right collaborators and stakeholders. The potential to thrive in an ambiguous, hyper-growth environment should excite you. This is a senior individual contributor role.ResponsibilitiesOwn original content & real-time social communications with the developer audience on @ShopifyDevs X, including copywriting and basic video editingDesign and own content calendars in support of developer-focused initiatives with the ability to translate complex technical concepts into engaging, digestible social content for a developer audienceDevelop and pitch evergreen content series and community engagement programming including X Spaces, livestreams, AMAs with Product teams, etc.Be the voice, and occasionally on-camera talent, for developers when collaborating with Product, Marketing & Brand teams, bringing Social expertise to product launchesTake an experimental approach to channels and strategies, mapping content and initiatives to the right medium and call-to-actionOwn regular reporting cadence, including monthly recaps and campaign wrap reportsDevelop briefs with data-driven recommendations, aligned to Developer Brand and Social objectives, while adhering to platform & community best practicesQualificationsRelevant experience in Social, Developer Marketing, or DevRel for tech brandsYou are technically literate. You've been hands on with technologies, including but not limited to: HTML, Liquid Javascript, Remix, SQL, Python, R, Git, web APIs and webhooksAbility to synthesize products and technical roadmaps into tactics and campaigns for socialDemonstrated experience with integrated, cross-functional Product/Dev campaignsNaturally curious, demonstrated by a history of picking up and learning complex skills outside of industry or expertise and applying them to your workAbility to collect and use data to measure social and marketing programming, and synthesize this information for non-Social audiences including Product stakeholdersExperience working with content creators, and video & social producersDemonstrated passion for memes, social platforms, innovative digital experiencesBonus ExperienceIn your application cover letter please provide the following:App or website you've builtChannel you've published to (e.g. social media account, dev docs, blog)Funniest meme you've made that would resonate with an audience of developersAbout ShopifyOpportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.About YouMoving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.Before you apply, consider if you can:Care deeply about what you do and about making commerce better for everyoneExcel by seeking professional and personal hypergrowthKeep up with an unrelenting pace (the week, not the quarter)Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) changeBring critical thought and opinionPut AI agents and tools to work on the tasks they're built for, and focus on the work only humans can doEmbrace differences and disagreement to get shit done and move forwardWork digital-first for your daily workWe may use AI-enabled tools to screen, select, and assess applications. All AI outputs are reviewed and validated by our recruitment team.