Chief Marketing Officer

Most marketing jobs ask you to sell something. This one asks you to disrupt an industry.SafeBets is rewriting the rules of prediction markets globally. We need the CMO who builds the narrative that makes that change inevitable — and who fights for it when the industry pushes back.THE MARKET CONTEXT$42BCombined valuation Polymarket + Kalshi127×Industry growth 2022 → 202585+Countries where competitors are blocked200MSafeBets user targetThe prediction market industry is the fastest-growing category in fintech. Polymarket and Kalshi have proven that the market is real, the demand is massive, and the valuations are extraordinary. They have also proven that their zero-sum model has a ceiling. Regulators in 85+ countries have classified it as gambling and moved to shut it down.SafeBets eliminates the loss mechanism entirely. No stake. No opposing bet. No mechanism by which any user can lose a dollar. That is not just a better product. It is a different category. Marketing a genuinely new category that the world has not seen before is the most interesting marketing problem in fintech today.THE ROLEThe Chief Marketing Officer of SafeBets owns the narrative that takes a pre-launch platform to 200 million users. You will build the brand, own the growth strategy, lead the influencer and creator program, manage the visibility-for-equity deal flow, and produce the marketing infrastructure that compounds as the platform scales.This is not a brand management role. This is not a digital marketing manager role with a C-suite title. This is the person who answers: how does a platform no one has heard of become the most talked-about financial product in 135 countries?We need someone who has done it before, knows what it takes, and is prepared to do it again at a scale and speed that will be uncomfortable for anyone who has not built something from nothing.⚡SafeBets is disrupting a $42 billion industry whose incumbents have billions in capital, established regulatory relationships, and strong incentives to prevent new entrants from gaining ground. The attacks will come through press, through platforms, through regulators, and through narrative. The CMO must be as skilled at defending the SafeBets story as at building it.WHAT YOU WILL OWNThe Brand & NarrativeSafeBets has a concept so counterintuitive it stops people mid-scroll: risk-free betting. The marketing job is to make that concept understood, believed, and irresistible to 200 million people across 135 countries, multiple languages, and wildly different cultural contexts.–  Own the global brand identity, voice, and messaging architecture — from the master narrative to the individual post template–  Develop and maintain the single most important positioning in company history: the distinction between SafeBets’ positive-sum model and the zero-sum gambling platforms the world has seen before–  Ensure absolute consistency between marketing claims and the legal architecture — in a regulatory environment where every word matters, the CMO and General Counsel work as partners, not in separate lanes–  Own the company’s public voice on the prediction market regulatory debate — positioning SafeBets as the intelligent, principled alternative to platforms in active legal crisisUser Growth — 200 MillionThis is the mandate. Not a stretch goal. Two hundred million monthly active users is the milestone that unlocks the institutional data licensing product, funds the prize pool at scale, and drives the SafeBets valuation to the $8B–20B range that makes every investor, employee, and oracle holder genuinely wealthy.–  Build and own the full user acquisition funnel: awareness, consideration, conversion, activation, and retention across all channels–  Lead the influencer and creator programme — managing equity-for-visibility deals, Tier 1 equity ambassador relationships, Tier 2 cash-plus-Unicoin programme, and the open affiliate network–  Own the People’s Prediction integration with The Oracle show — the primary viral growth mechanism that converts viewers into platform users at scale–  Develop cricket, football, and sports prediction marketing strategies for priority markets: India, Nigeria, Brazil, the Gulf, and Southeast Asia–  Build and manage performance marketing infrastructure across paid social, search, programmatic, and partnership channels with rigorous CAC and LTV measurement from day one