Undergraduate Internship - Marketing Analytics \u0026 Research

Marketing Analytics & Research Intern Help Amerant Bank shape our continued success by pursuing a career you feel good about. We are seeking a bright, innovative Intern to join our talented community in Marketing. The Marketing Analytics & Research Intern role provides the opportunity to excel and to set in motion a meaningful career path. This position requires curiosity, analytical thinking, and the desire to learn and collaborate. Our success relies on the passion we bring to everything we do. This internship offers hands-on experience supporting the Marketing Department with ongoing analytics projects within Google Analytics, Qualtrics, Salesforce, and other platforms. You will participate in collaborative initiatives and assignments that directly contribute to the success of the Marketing team. Interns will also have opportunities to interact with and be mentored by executives and senior leadership. Upon completion of the program, there is potential to obtain a full-time or project-based offer. About Amerant Bank At Amerant Bank, team members build solid careers and contribute to a dynamic environment. As we evolve to meet the needs of our customers, we rely on the diverse talent of our team to identify new solutions and innovative ideas. We value the unique contributions of each individual and foster a culture that brings these strengths together to create a thriving, forward-thinking organization. Our culture embraces social responsibility. For more than 45 years, Amerant team members have played an active role in supporting our communities. Through volunteerism and partnerships with local organizations, we work to make the markets we serve better places to live and work. Amerant Bank is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, or genetic information. Growth in Competence and Knowledge This intern position provides participants exposure to marketing analytics, customer insights, and data-driven decision-making Interns will complete required coursework and training within the allotted timeframe Progress will be monitored by collaborative coaches, senior management, and the intern program director Interns will be assigned to an intern manager and gain exposure to multiple departments across the bank Interns will work with teammates and their manager on analytics and research projects that support the bank's goals On-the-job learning will be provided, including participation in team meetings, training sessions, and presentations Interns will complete a 12-week curriculum with defined milestones-week curriculum with defined milestones The Role The successful candidate will gain exposure to marketing analytics & research, and perform the following duties: Qualtrics & Customer Insights Support the Marketing Analytics Manager with survey programming, data collection, and dashboard maintenance in QualtricsAssist in analyzing customer experience (CX) and voice-of-customer (VoC) data Help prepare reports and visualizations that translate data into actionable insights Assist in managing customer review responses via SOCi Marketing Performance & Reporting Compile and analyze marketing performance metrics across digital channels Support the development and automation of weekly and monthly analytics reports Monitor trends in customer engagement, campaign performance, and audience behavior Assist in creation of reporting templates via PowerPoint with Brand Manager Monitor and report anomalies/issues in website traffic to marketing, IT and other relevant parties Research & Optimization Conduct competitive research and identify opportunities for improved measurement Assist in reviewing A/B tests Review data for accuracy, consistency, and compliance with brand and reporting standards Support in email reporting Assist Email Marketing Manager regulatory send confirmation reporting Support Promotions Manager in reviewing SEM optimization for paid advertising Are You a Fit? Marketing, Business Analytics, Data Science, Statistics, or a related field Must be enrolled at Miami Dade College, Florida International University, Barry University, St. Thomas University Graduating in 2026 or 2027 Strong analytical mindset with interest in data-driven marketing Must be a team player and maintain a professional image Ability to prioritize work and manage time effectively Basic understanding of Google Analytics (GA4); GA4 Certification is a plus Strong computer skills, including Excel; familiarity with Qualtrics, , Looker Studio, Salesforce Harmony or similar tools is a plus Excellent interpersonal skills Strong written and verbal communication abilities Detail-oriented, organized, and self-motivated Comfortable interacting with senior management and non-technical stakeholders Ability to handle multiple tasks in a fast-paced environment