Regional Director of Sales and Marketing

Solera Senior Living - An immediate and exciting opportunity exists for a seasoned and dynamic Regional Director of Sales & Marketing to join the Solera Senior Living team!About Solera Senior LivingSolera Senior Living is an innovative developer, operator, and investor in senior living communities across the United States. Our mission — Live Inspired, Every Day — reflects our belief that senior living should be more than care; it should be a vibrant lifestyle experience.Location : Remote | Mid-Atlantic / Northeast Region — Washington, DC | Maryland | Virginia | Philadelphia | BostonThe ideal candidate must reside within the region, as this role requires regular travel and consistent in-market presence across assigned communities.Position SummaryThe Regional Director of Sales & Marketing serves as a critical partner to community leadership teams across Solera's expanding portfolio, driving occupancy growth, revenue performance, and a best-in-class sales culture. This leader works closely with the SVP of Sales & Marketing, Executive Directors, and community Directors of Sales & Marketing (DSMs) to coach teams, optimize performance, and ensure that Solera's brand promise is reflected in every prospect and family interaction.This role also serves as a key representative for sales and marketing performance with investors and capital partners — a high-visibility position with strategic influence at the portfolio level.The ideal candidate is data-driven, hospitality-minded, and technologically advanced, with proven experience leveraging AI, digital marketing tools, CRM systems, and analytics platforms to drive measurable results.Key ResponsibilitiesRegional Sales LeadershipLead and coach Directors of Sales & Marketing across an assigned portfolio of communitiesPartner with Executive Directors to align sales strategy, set occupancy goals, and drive revenue performanceProvide hands-on support for complex sales situations and high-value move-insPerformance Management & Revenue OptimizationTrack and analyze key metrics including occupancy, lead generation, conversion ratios, sales cycle length, and RPOUConduct regular pipeline reviews and leverage data insights to recommend pricing, promotions, and inventory strategiesInvestor & Partner EngagementServe as the primary sales and marketing representative with ownership groups, investors, and capital partnersDeliver clear, data-driven performance updates and strategic insights on occupancy and pipeline activityDigital Marketing & AI-Driven StrategyChampion Solera's use of AI, automation, and digital marketing tools to enhance lead generation and sales efficiencyEnsure community teams fully leverage CRM platforms, analytics dashboards, and AI-enabled sales toolsSales Coaching & CultureMentor and develop Directors of Sales & Marketing to elevate individual and team performanceReinforce Solera's hospitality-driven sales culture built on empathy, relationship-building, and exceptional prospect experiencesMarketing Alignment & Strategic GrowthCollaborate with corporate marketing to align campaigns with local market conditions and sales goalsSupport new community openings, acquisitions, and stabilization efforts while providing competitive market intelligenceQualifications5–10+ years of senior living sales leadership experienceMulti-community or regional sales oversight strongly preferredProven success driving occupancy growth and revenue performanceExperience presenting to investors, ownership groups, or asset management partners preferredAdvanced knowledge of CRM platforms, digital marketing, and marketing analyticsExperience leveraging AI tools, automation, and data-driven insights to improve sales performanceExceptional coaching, leadership, and team development skillsStrong executive presence with ability to communicate performance insights to senior leadership and investorsTravel: Regular travel to assigned communities required.Compensation & BenefitsThe base salary range for this position is $165,000 – $175,000 annually, depending on experience and qualifications. This position is also eligible for a target bonus of up to 20% annually, along with additional performance-based incentives.Solera Senior Living offers a comprehensive benefits package including medical, dental, vision, 401(k), paid time off, and other voluntary benefits.Solera Senior Living is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.IND123#LI-JV1