Social Strategy Director

JOB TITLE: Social Strategy DirectorREPORTS TO: Director of Connections StrategyPosition SummaryThe Social Strategy Director leads social-first strategic thinking across multiple client accounts, ensuring social media is treated as a core driver of brand relevance, culture, and business impact. This role sits at the intersection of strategy, creative, and platform expertise, guiding teams to develop insight-led, platform-native social ecosystems.This role partners closely with creative, comms, & brand strategy, as well as contributing to new business efforts. This person will help evolve the agency’s point of view on social, creators, and culture as the landscape is ever-changing. This role may manage and mentor junior strategists.This is a hybrid position based in New York City. Essential Duties & ResponsibilitiesLead social strategy development across campaigns, platforms, and always-on programsTranslate brand platforms and business objectives into clear social roles, content frameworks, and engagement strategiesPartner with Creative teams to shape social-first ideas that are culturally fluent & platform-nativeHelp teams stay abreast of trending content formats & production stylesServe as a strategic lead in client comms, articulating rationale and recommendations clearlyDefine the role of social within integrated communications plansGuide audience, community, and participation strategies across platformsEstablish testing, learning, and optimization frameworks for social content and formatsCollaborate with analytics to define KPIs and measure social effectivenessStay current on platform changes, creator economy trends, and cultural shiftsMentor junior strategists and uphold standards of strategic rigor and craftOther Duties and ResponsibilitiesSupport new business pitches and strategic POV developmentContribute to agency-wide social thought leadership and best practicesProvide strategic input on content calendars, influencer plans, and community approachesRequired Knowledge, Skills, and AbilitiesBachelor’s degree or equivalent professional experience8–10+ years of experience in social, digital, or comms strategy (agency experience preferred)Leadership presence with a clear point of view on the future of socialExperience with finance, entertainment, or spirits brands a plus, but not requiredPhysical DemandsN/A