Full Stack Marketer

Job DescriptionFull Stack MarketerLocation: Boston, MA RemoteCompany: Dossier – a clinical competency management platform for U.S. hospitals and health systems.What You'll OwnBe the answer: Run the website end-to-end (pages, landing pages, conversion, SEO/GEO). Make Dossier the answer for nurse executives and AI engines solving clinical competency.Pipeline programs: Demand gen and ABM against named health-system accounts using a HubSpot marketing stack you build and own (lead scoring, lifecycle sequences, attribution).AI workflows & scorecard: Build AI workflows to amplify a lean team; report marketing-sourced pipeline weekly.Customer proof: Produce a steady pipeline of case studies, video, and social proof.Category voice: Create pillar content (competency management, regulatory readiness, workforce economics) optimized for AI search, plus a LinkedIn executive-voice engine.Brand in practice: Ensure materials are authentic and sticky, using strong design instinct and modern AI design tools.U.S. events and webinars: Manage the event calendar, conference budgets, on-site execution, and repeatable webinar program with ROI measurement.RequirementsYou ship yourself – B2B SaaS operator who prioritizes by pipeline impact.AI-native in practice: built AI marketing workflows (prompt libraries, content engines, measurement automations) beyond just using a chatbot.Know HubSpot cold: Marketing Hub + CRM workflows, lead scoring, sequences, attribution (non-negotiable).Can make AI engines cite you – understand how brands surface via ChatGPT, Perplexity, Google AI Overviews; measure entity coverage and share of answers; proficient in SEO/GEO.Turned customers into proof: conducted customer interviews, produced case studies and video, navigated enterprise approval processes.Own a modern website and have design instinct: comfortable in Webflow, HubSpot CMS, WordPress, etc., using AI-powered design tools (Canva Magic Studio, Figma, Adobe Firefly, Gamma, Midjourney, Ideogram).Senior communicator from a modern SaaS company: build category narrative, make complex value land. Healthcare/health-tech experience a plus but not required; strong operational SaaS marketer preferred.BenefitsFlexible paid time off (no accruals, no caps, no forms)Paid U.S. federal holidaysMedical, dental, and vision insurance401(k) with company matchWellness allowanceGadget allowanceCompany-provided home office equipmentRemote-first flexibilityReal learning culture with global subject-matter experts